# Summer-Themed Streetwear Capsules NOAH and Vuarnet Deliver Pieces in Preparation for Summer By Amy Duong | Published 2018-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vuarnet References: [highsnobiety](https://www.highsnobiety.com/p/noah-vuarnet-capsule) & [noahny](https://noahny.com/collections/noah-x-vuarnet) Fashion label [NOAH](https://www.trendhunter.com/trends/noah-and-barbour) joins forces with eyewear label Vuarnet in creating a expansive range of pieces in preparation for the warm summer weather. The collaborative works result in a special series full of pullover hoodies, beach towels, swimwear, hats, sunglasses, bags, and t-shirts. When NOAH was first opened in New York, the label imagined itself carrying one brand of eyewear -- which was Vuarnet. Brendon Babenzian, the founder of Noah, draws fond memories of Vuarnet's past designs and high quality delivery, so he decides to revive the pieces. The collaborative range full of summer must-haves boast a colorful palette comprised of bright blue, white, yellow, and accents of red as well. The collection is available for purchase now online through both NOAH and Vuarnet. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collaborative Streetwear:** The collaboration between NOAH and Vuarnet demonstrates the trend of fashion labels partnering with eyewear brands to create unique streetwear collections. - **Summer-themed Fashion:** The NOAH and Vuarnet summer collection taps into the trend of fashion brands creating seasonal pieces specifically designed for warm weather. - **Colorful Palette:** The vibrant and diverse color palette used in the NOAH and Vuarnet collaboration reflects the trend of fashion brands incorporating bright colors into their collections. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore the opportunity of collaborating with eyewear brands to create limited-edition streetwear collections, appealing to fashion-conscious consumers. - **Eyewear:** Eyewear companies can leverage collaborations with fashion labels to expand their brand reach and create unique eyewear pieces that align with fashion trends. - **Textile Manufacturing:** Textile manufacturers can explore partnerships with fashion brands to create vibrant fabrics and materials that cater to the demand for colorful and summer-themed fashion. ## Related on Trend Hunter - [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)