# Scream Queen Editorials Elizabeth Olsen Channels 70s Horror Glamor for Vs. Magazine By Meghan Young | Published 2015-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vs-magazine References: [fashiongonerogue](http://www.fashiongonerogue.com/elizabeth-olsen-plays-1970s-scream-queen-vs-hunter-gatti/) & [vsmagazinelive](http://www.vsmagazinelive.com/) The spring-summer 2015 issue of Vs. Magazine stars American actress Elizabeth Olsen. Channeling her inner acting chops for the glamorous role, she embraces the retro persona of a scream queen. The Vs. Magazine editorial takes place in what appears to be a haunted mansion. Dark and ominous, anyone would feel ill at ease in this place. The Vs. Magazine editorial was shot by photography duo Hunter & Gatti. The blonde beauty and newly minted scream queen was styled by Mary Fellowes, who outfitted her in [fur, lingerie-inspired tops, gloves](https://www.trendhunter.com/trends/the-october-collection) and more. Looking both distressed and elegant was made easier with the help of hair stylist Mark Townsend and makeup artist Hung Vanngo, who gave her tousled locks and [red lips](https://www.trendhunter.com/trends/il-pranzo-campaign) respectively. Anyone wouldn't mind being frightened if it meant looking this good. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 69% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Glamor:** Incorporate elements of 70s horror glamor into fashion and beauty products for a unique and nostalgic appeal. - **Scream Queen Fashion:** Create clothing lines and accessories inspired by iconic horror movie scream queens to tap into the growing demand for horror-inspired fashion. - **Haunted Mansion Aesthetic:** Design interior decor and home accessories that mimic the spooky and mysterious atmosphere of haunted mansions for a distinctive and visually captivating home decor trend. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the retro glamor trend by creating collections that incorporate elements of 70s horror glamor. - **Beauty:** Beauty brands can develop makeup and hair products that help customers achieve the distressed yet elegant look of a scream queen. - **Home Decor:** The home decor industry has an opportunity to create products that capture the haunted mansion aesthetic, allowing customers to bring a touch of spooky elegance into their homes. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [80s-Based Horror Trilogies](https://www.trendhunter.com/trends/maxxxine.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)