# Exotic Sportswear Shoots Dhruvin's ‘Vrindavan Blues' Series was Shot in Indi By Meghan Young | Published 2011-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vrindavan-blues References: [fashionserved](http://www.fashionserved.com/gallery/Vrindavan-Blues/809031) & [behance.net](http://www.behance.net/dhruvs/frame) Exotic shoots are always eye-catching and the ‘Vrindavan Blues’ photo series is no exception. The juxtaposition between the [traditional Indian natives](https://www.trendhunter.com/trends/anamika-khanna-x-hm) and their outfits with the statuesque models and their [sports couture](https://www.trendhunter.com/trends/afrofuturism-1) makes for a very interesting concept. Photographed by Mumbai-based Dhruvin, the ‘Vrindavan Blues’ photo series is definitely one of my [favorite fashion shoots](https://www.trendhunter.com/trends/alessandro-micheles) to date. Check out the images here for yourselves in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 49% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Exotic Sportswear:** Disruptive innovation opportunity: Creating a fusion of traditional and modern fashion styles to cater to a growing demand for unique sportswear. - **Eye-catching Photoshoots:** Disruptive innovation opportunity: Exploring unconventional settings and cultural themes for fashion shoots to capture attention and stand out in the industry. - **Juxtaposing Fashion Styles:** Disruptive innovation opportunity: Experimenting with contrasting fashion elements to create visually striking and thought-provoking campaigns. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Incorporating cultural diversity and unexpected elements into fashion photography to attract a wider audience. - **Sports Apparel:** Disruptive innovation opportunity: Designing sportswear that combines traditional aesthetics with modern functionality to appeal to fashion-conscious athletes. - **Fashion Industry:** Disruptive innovation opportunity: Embracing diversity and cultural inclusivity to break traditional fashion norms and provide unique and inclusive fashion experiences. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Indian Athleisure Lines](https://www.trendhunter.com/trends/superdry.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Gridded Immersive Retail Experiences](https://www.trendhunter.com/trends/ekata-banaras.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md)