# Virtual Reality Cafes 'Vrei' is a Hub for Trying Out Virtual Reality Technology and Games By Laura McQuarrie | Published 2017-03-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vrei References: [metro](http://metro.co.uk/2017/01/05/the-worlds-first-virtual-reality-bar-has-opened-in-vienna-6362598/) & [vrei.at](https://vrei.at/en) 'Vrei' is the name of Europe's first virtual reality cafe and bar, a place where patrons are invited to enjoy a cold beer or a coffee alongside cutting-edge VR games and technology. While entry to the cafe space is entirely free, making use of the VR technologies on-site are available as part of a pay-per-play model. There are games for all ages and abilities, making it a great place for both groups of friends and individuals to frequent. It also offers hands-on workshops, as well as private and group events. Some of the popular VR systems that can be found at Vrei include the [PlayStation VR](https://www.trendhunter.com/trends/kat-walk-c2), [Samsung](https://www.trendhunter.com/trends/luxury-gaming-suite) Gear VR, HTC [Vive](https://www.trendhunter.com/trends/viverse), which feature immersive games like Fruit Ninja, Portal Stories and Ghost Town Mine Ride like never before in 360-degree worlds. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 39% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Technology:** Opportunity for disruptive innovation in developing new immersive VR games and experiences. - **Virtual Reality Cafes:** Opportunity to create more VR cafes as social spaces for people to try out and experience virtual reality technology. - **Pay-per-play Model:** Opportunity to explore alternative business models for VR cafes by charging customers based on usage. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity to enhance entertainment experiences through immersive VR technology. - **Hospitality:** Opportunity for hotels, resorts, and similar establishments to incorporate VR cafes as unique amenities for guests. - **Gaming:** Opportunity to develop and distribute VR games specifically designed for VR cafes, attracting gamers and enthusiasts. ## Related on Trend Hunter - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Celebratory VR Promotions](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [VR Burger Restaurants](https://www.trendhunter.com/trends/wendyverse.md) - [Premium-Quality VR Experiences](https://www.trendhunter.com/trends/sandbox-vr.md) - [Small-Space VR Platforms](https://www.trendhunter.com/trends/snack-vr.md) - [VR Cooking Games](https://www.trendhunter.com/trends/vr-cooking-game.md) - [VR-Based Sensory Exhibits](https://www.trendhunter.com/trends/dr-barbara-sturm.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md)