# On-the-Go Vodka Cocktails Vrai is a Collection of Refreshing, Vodka-Based Beverages By Mishal Omar | Published 2017-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vrai References: [thedieline](http://www.thedieline.com/blog/2017/6/19/vrai) & [designwomb](http://www.designwomb.com/) Vrai is a [vodka cocktail brand](https://www.trendhunter.com/trends/canned-cocktail-brand) that offers a range of refreshing beverages that are ideally consumed during the warm summer months. There are three different flavors in the collection, including a Paloma with sweet and citrus notes, a [Green Tea](https://www.trendhunter.com/trends/green-tea-vodka) with fruity and earthy notes, and a Tangerine with sweet and tart flavors. The beverages' branding was created by the agency Design Womb, which opted for a minimalist but eye-catching design. Each can has a white backdrop, features the Vrai logo at its center, and contains a vivid graphic at its base that differs in color depending on the flavor of the can's contents. These refreshing Vrai beverages are the perfect cocktails for the summer due to their [on-the-go packaging](https://www.trendhunter.com/trends/on-the-rocks-cans). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **On-the-go Packaging:** The trend of on-the-go packaging presents an opportunity to create innovative and convenient beverage options for consumers. - **Refreshing Beverage Options:** The demand for refreshing and flavorful beverages opens up a market for innovative cocktail brands like Vrai. - **Eye-catching Branding:** Eye-catching and minimalist branding designs attract consumers and create brand recognition in the competitive beverage industry. ### Industries Being Reshaped - **Beverage Packaging:** The beverage packaging industry can explore new designs and materials that cater to the trend of on-the-go packaging. - **Cocktail Brands:** Cocktail brands can capitalize on the demand for refreshing beverages by providing unique and flavorful options like Vrai. - **Graphic Design:** The graphic design industry has an opportunity to create eye-catching branding designs for beverage brands that stand out on store shelves. ## Related on Trend Hunter - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Vibrant Botanical Canned Cocktails](https://www.trendhunter.com/trends/kove-1.md) - [Sporty Vodka Cocktails](https://www.trendhunter.com/trends/vodkade.md) - [Grape-Infused Vodka Cocktails](https://www.trendhunter.com/trends/grapeinfused-vodka-cocktail.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Refreshing Fruity Cocktails](https://www.trendhunter.com/trends/passoa.md)