# Bespoke Engagement Ring Retailers Vrai & Oro Offers Premium and Personalized Jewelry By Jana Pijak | Published 2019-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vrai-oro References: [fashionista](https://fashionista.com/2018/07/vrai-oro-custom-engagement-rings) & [studio.vraiandoro](https://studio.vraiandoro.com/) Vrai & Oro is an e-retailer offering a premium engagement ring selection that is also budget-conscious. The Millennial-friendly engagement ring marketplace recently launched its design studio feature which makes the process of creating a personalized ring easier than ever before. The online design studio invites shoppers to pick and choose their ideal engagement ring style and design and utilises a popular customization software made famous by brands like [Nike](https://www.trendhunter.com/trends/nike-book-2-x-chevrolet) and [Adidas](https://www.trendhunter.com/trends/caviar-galaxy-z-fold8) -- used to create personalized shoe designs that are then shipped right to shoppers' door. Taking under two weeks to make and ship, Vrai & Oro's rings can be viewed through a virtual, 3D model after they are designed. "To ensure the ring is made to shoppers' exact specifications, once it's designed online, it's converted into an individual CAD file which is then 3-D printed to create the mold of the ring; the mold is then cast in gold or platinum, polished, and the diamond is set." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Personalized Ring Design:** Opportunity for jewelry retailers to offer customizable options for engagement rings, catering to individual preferences and styles. - **Virtual 3D Modeling:** Emerging trend for retailers to provide customers with virtual representations of products, such as engagement rings, to enhance the online shopping experience. - **Direct-to-consumer Customization:** Disruptive innovation opportunity for jewelry brands to offer personalized engagement rings directly to consumers, bypassing traditional brick-and-mortar stores. ### Who This Affects Most - **Jewelry Retail:** Opportunity for jewelry retailers to embrace technology and offer customizable engagement ring designs to cater to modern consumers. - **E-commerce:** E-commerce platforms can capitalize on the increasing demand for personalized products, such as engagement rings, by providing seamless online customization options. - **3D Printing:** 3D printing companies can collaborate with jewelry brands to enable efficient and cost-effective production of personalized engagement rings. ## Related on Trend Hunter - [Personalized Mixed-Cut Rings](https://www.trendhunter.com/trends/austen-blake.md) - [One-Of-A-Kind Engagement Rings](https://www.trendhunter.com/trends/oneofakind-engagement-ring.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Customizable Ring Designs](https://www.trendhunter.com/trends/customizable-ring.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Customizable Ring Print Kits](https://www.trendhunter.com/trends/signet-print-kit.md)