# VR Campus Activations Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR By Katherine Pendrill | Published 2017-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vr-tour References: [eventmagazine](http://www.eventmagazine.co.uk/global-facebook-hosts-virtual-reality-tour/article/1419775) Having officially kicked off back in October, [Facebook's](https://www.trendhunter.com/trends/tiktoks-campus-verification) VR tour is officially in full swing. With events running until the end of January, now is the perfect time for consumers to test out [Samsung](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth) Gear VR. Facebook's VR tour is a nation-wide tour across the US, with events planned at airports, festivals, shopping centers and [college campuses](https://www.trendhunter.com/trends/campus-tour). The tour was planned as a way to showcase the future of VR technology and give more consumers an opportunity to experience it for themselves. Those who do give the Samsung Gear VR headsets a try can have a gif of themselves created that can then be shared over social media. The gifs are particularly popular among college-aged students, who are likely to be early adopters of the technology. The VR tour demonstrates how brands such as Facebook and Samsung can ensure more consumers -- especially younger consumers -- are aware of the power of VR and how it can enhance the social media experience. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Vr-tour Event Marketing:** Using VR technology to create interactive experiences at events to engage with consumers. - **Vr-marketing Outreach:** Using VR technology to create innovative marketing campaigns that connect with tech-savvy audiences. - **Vr-social Media Marketing:** Creating VR-powered social media experiences to increase brand engagement and appeal to younger consumers. ### Where This Applies - **Event Planning Industry:** Incorporating VR into event planning and coordination to provide engaging and interactive experiences. - **Marketing Industry:** Utilizing VR technology for creative and innovative marketing campaigns to capture the attention of younger audiences. - **Social Media Industry:** Integrating VR into social media platforms to create immersive and engaging experiences for users. ## Related on Trend Hunter - [Immersive Gaming Activations](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Playful Student-Targeted Interactive Pop-Ups](https://www.trendhunter.com/trends/the-one-arcade.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Gen Z Vitamin Pop-Ups](https://www.trendhunter.com/trends/natures-truth.md) - [Skincare Tailgate Tours](https://www.trendhunter.com/trends/bubble-skincare-tailgate-tour.md) - [College-Focused Social Platforms](https://www.trendhunter.com/trends/tiktoks-campus-verification.md) - [Virtual Reality Education Products](https://www.trendhunter.com/trends/meta-quest-education.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md)