# VR Champagne Tastings Nicolas Feuillatte is Set to Host a VR Tasting Experience By Laura McQuarrie | Published 2017-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vr-tasting References: [eventmagazine](http://www.eventmagazine.co.uk/nicolas-feuillatte-host-vr-champagne-tasting/brands/article/1438331) & [nicolas-feuillatte](http://www.nicolas-feuillatte.com/en/) Champagne brand Nicolas Feuillatte will be hosting a VR tasting experience that promises to immerse fans in a champagne-inspired world, complete with everything from secret orchards to luxe ballrooms. As well as being able to take delight in a range of sights in the virtual reality world just by putting on a virtual reality headset at the event in London, participants will also be able to indulge in the taste of Nicolas Feuillatte Brut Réserve, Brut Rosé and Palmes d’Or at the brand's own real-world [champagne bar](https://www.trendhunter.com/trends/simon-porte-jacquemus). Captivating [virtual reality tasting experiences](https://www.trendhunter.com/trends/taste-in-virtual) are becoming effective ways for [alcohol and beverage brands](https://www.trendhunter.com/trends/immersive-tasting-experience) to pique the interests of consumers by engaging all of the senses and telling an interesting story through them. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Tastings:** Virtual reality tastings are becoming popular as a way for alcohol and beverage brands to engage consumers through all their senses. - **Immersive Brand Experiences:** Brands are using immersive experiences, like VR tastings, to create memorable and unique interactions with consumers. - **Technology-enhanced Marketing:** Innovative use of technology, like VR, is driving a shift in marketing practices, creating new opportunities for alcohol and beverage brands. ### Where This Applies - **Beverage Industry:** The beverage industry has an opportunity to enhance tasting experiences and create new marketing avenues through the use of virtual reality technology. - **Hospitality Industry:** The hospitality industry can use virtual reality experiences, like VR tastings, to create unique and engaging entertainment options for customers. - **Event Planning Industry:** Event planners can incorporate virtual reality experiences, like VR tastings, into their events to create something new and exciting for attendees. ## Related on Trend Hunter - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md) - [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md)