# VR Retail Waterslides Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide By Laura McQuarrie | Published 2017-05-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vr-retail References: [eventmagazine](http://www.eventmagazine.co.uk/topshop-launches-vr-waterslide/brands/article/1434684) & [topshop](http://www.topshop.com/en/tsuk/category/topshop-at-oxford-circus-6530258/home?geoip=noredirect) To celebrate the arrival of the summer season, [Topshop](https://www.trendhunter.com/trends/winter-wonderland-popup) set up a VR retail adventure for consumers. Those who put on a virtual reality [Oculus](https://www.trendhunter.com/trends/dyson-demo-vr) [Rift](https://www.trendhunter.com/trends/emirates-vr-experience) headset have the chance to take a ride on 'Splash,' the fashion retailer's immersive water adventure. The adventure takes viewers on a ride down Oxford Street on an inflatable tube, complete with several surprises along the way. To support this virtual adventure, Topshop set up pool-themed window displays and will be scenting its store with the familiar aroma of sunscreen. For a limited time over the next few weeks, Topshop's Oxford Street location will also be host to a series of fun summer attractions, including a sticker shop, an ice cream parlor, with a focus on in-store summer beauty and swimsuit personalization. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **VR Retail Experiences:** Creating customized VR experiences can immerse customers and create a memorable shopping experience. - **Sensory Marketing:** Using scents and multisensory elements can create a more immersive experience for customers, leading to increased engagement and sales. - **In-store Personalization:** Offering personalized products and services in-store can drive customer foot traffic and increase brand loyalty. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can use customized VR experiences and sensory marketing to create a unique shopping experience for customers. - **Beauty Retail:** Beauty retailers can leverage in-store personalization to create a dynamic shopping experience that encourages customers to engage with their products. - **Entertainment:** By combining technology and customer experience, the entertainment industry can create immersive, engaging experiences that keep customers coming back for more. ## Related on Trend Hunter - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [VR-Based Sensory Exhibits](https://www.trendhunter.com/trends/dr-barbara-sturm.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md)