# Immersive VR Nightclubs Desperados and Elrow Recreated a German Club as a Virtual Experience By Laura McQuarrie | Published 2020-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vr-nightclubs References: [campaignlive](https://www.campaignlive.co.uk/article/desperados-elrow-recreate-german-nightclub-vr-experience/1700735) Beer brand Desperados teamed up with [Elrow](https://www.trendhunter.com/trends/malibu-confession-booth) to recreate German club Bootshaus as a [VR nightclub experience](https://www.trendhunter.com/trends/desperados-beer). The entire setup of the club has been faithfully recreated and by putting on a [virtual reality headset](https://www.trendhunter.com/trends/teleport-by-varjo), people will find themselves transported to the destination. The interior of the immersive virtual club is filled with decor designed by Spanish painter Okuda San Miguel and it creates a scene that's full of bold colors and geometric shapes. Within the virtual world, visitors can customize their own avatars and go to the Desperados bar. In a few days, the doors to the VR club will be open to share music from several Spanish DJs, plus livestreams and more. Image Credit: Desperados, Elrow ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Immersive VR Nightclubs:** Virtual reality nightclubs can provide a unique and safe entertainment experience for consumers during the pandemic and beyond. - **Customizable Avatars:** The ability to create personalized avatars within a virtual space can open up opportunities for social connection and self-expression. - **VR Livestreams:** Virtual reality technology can enhance the experience of attending live events remotely, leading to potential innovation in the entertainment industry. ### Industries Being Reshaped - **Alcohol:** Alcohol brands can leverage immersive virtual experiences to promote their products and reach consumers in a new and innovative way. - **Art and Design:** Virtual reality technology can offer new opportunities for artists and designers to create immersive environments and experiences. - **Music and Entertainment:** The entertainment industry can utilize virtual reality technology to create new revenue streams and engage audiences in innovative ways. ## Related on Trend Hunter - [Virtual Tequila Distilleries](https://www.trendhunter.com/trends/jose-cuervo-1.md) - [Metaverse Distilleries](https://www.trendhunter.com/trends/metaverse-distillery.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md)