# VR Magazine Advertorials ELLEMEN China's May Issue is Accompanied by a Short VR Movie By Laura McQuarrie | Published 2016-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vr-movie References: [talkingnewmedia](http://www.talkingnewmedia.com/2016/05/27/hearsts-chinese-male-fashion-magazine-ventures-into-vr/) & [elle.hk](http://www.elle.com.hk/elleclub/magazine/ELLE_Man) In order to truly embrace the theme of cutting-edge technology for its May 2016 issue, ELLEMEN China's latest magazine issue being launched with a special VR movie. The feature titled 'The Man of Today' is about a two-minute film created in collaboration with Hugo Boss that stars Wallace Huo, who plays three roles that reveal an inside look at his mind: Mr Huo, Dr. Huo and Boss Huo. The perspectives of each character play simultaneously, meaning that viewers are able to rotate their bodies in order to get a glimpse into each scene. The short VR film was launched online at the same time the ELLEMEN May issue hit newsstands. In order to make it easy for fans to get their hands on a pair of virtual reality glasses, a limited number of pairs were given out with the magazines. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Virtual Reality Advertising:** Opportunity for brands to create immersive and interactive ad experiences through virtual reality technology. - **Collaborative Content Creation:** Collaboration between magazines and brands to produce interactive content for readers through partnerships. - **Innovative Magazine Distribution:** Integration of virtual reality technology with print magazines to enhance reader experience and boost sales. ### Who This Affects Most - **Magazine Publishing:** Opportunity for magazines to offer unique and engaging content by incorporating virtual reality technology. - **Fashion and Luxury Brands:** Opportunity for fashion and luxury brands to collaborate with magazines and create immersive advertising campaigns using virtual reality. - **Consumer Electronics:** Opportunity for consumer electronics companies to innovate in the VR space by creating affordable and high-quality virtual reality glasses for wider adoption. ## Related on Trend Hunter - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Collaborative VR Art Experiences](https://www.trendhunter.com/trends/a-conversation-with-the-sun.md) - [AI-Powered Ecommerce Technologies](https://www.trendhunter.com/trends/hugo-boss-2.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md)