# VR Horror Movie Trailers The New Blair Witch VR Trailer Creates an Immersive Experience for Fans By Jana Pijak | Published 2017-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vr-horror-movie References: [venturebeat](http://venturebeat.com/2016/09/06/blair-witch-vr-trailer-is-a-first-in-immersive-movie-advertising/) & [vertebrae.io](http://www.vertebrae.io/) [Lionsgate](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel) and Vertebrae -- a company specializing in viritual reality advertising tools -- teamed up to create a newly released Blair Witch VR trailer. The promotional clip aims to make viewers' horror film experience a more immersive one than ever before and gives fans a sneak peak at the cult classic's upcoming sequel. “This type of [VR advertising](https://www.trendhunter.com/trends/mcdonaldland-vr) is an exciting opportunity that allows for engaging and enjoyable short-form branded VR experiences to reach targeted audiences,” said Danielle De Palma, Lionsgate's EVP of digital marketing when speaking to [Venture Beat](https://www.trendhunter.com/trends/twix-doughboard). Appealing to tech-savvy audiences with an appreciation for interactivity, the Blair Witch VR trailer uses bold visuals to give fans a modern interpretation of a nostalgic horror classic. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Immersive VR Trailers:** Creating virtual reality trailers that provide a more immersive experience for viewers. - **VR Advertising:** Using virtual reality as a tool for engaging and targeted advertising experiences. - **Nostalgic VR Experiences:** Developing virtual reality content that offers a modern interpretation of classic themes. ### Where This Applies - **Film and Entertainment:** Opportunities for film industry professionals to leverage virtual reality to enhance movie promotions and advertising. - **Advertising and Marketing:** Utilizing virtual reality as an innovative and engaging medium for targeted advertising campaigns. - **Technology and Gaming:** Integrating virtual reality into gaming experiences to create immersive and nostalgic gameplay moments. ## Related on Trend Hunter - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [VR Horror Movie Experiences](https://www.trendhunter.com/trends/monkeypaw-productions-all-aboard.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [VR Alien Horror Games](https://www.trendhunter.com/trends/predator-hunting-grounds.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md)