# Indoor Sledding Stunts North Face's Dog Sledding VR Experience Launches a Real-Life Race By Laura McQuarrie | Published 2015-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vr-experience References: [creativecriminals](http://creativecriminals.com/the-north-face-korea/sudden-exploration-at-mcmurdo-camp) & [youtube](https://www.youtube.com/channel/UCRkG3dI_k25bYI3b13cQ13g) To get consumers in the right frame of mind for trying on its outerwear gear, North Face set up a VR experience for mall-goers. This involved stepping into a snowy booth and being geared up to virtually lead an immersive 360-degree dog sled race. While the marketing experience could have easily stopped here, the minute the headsets were removed, participants were launched into a real dog sled race through the mall. This combination of a [pop-up polar camp](https://www.trendhunter.com/trends/complimentary-snowmobile-ride), experiential marketing and [virtual reality](https://www.trendhunter.com/trends/benemart-concept) make this North Face stunt one extreme adventure that will be unforgettable the next time the individuals involved go to purchase a coat. The stunt is perfectly summed up by one social tag, #Sudden Exploration, that captures the spirit of the brand and this wild advertising adventure. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** The use of immersive and interactive experiences to engage consumers and create lasting impressions, offering opportunities for brands to stand out in a crowded market. - **Virtual Reality:** The use of technology to create simulated environments, allowing brands to provide unique and memorable experiences that transcend physical limitations. - **Pop-up Retail:** Temporary retail spaces that offer brands the ability to create immersive and personalized experiences, disrupting traditional brick-and-mortar retail. ### Industries Being Reshaped - **Outdoor Apparel:** The outdoor apparel industry can utilize experiential marketing and virtual reality to showcase their products in action, inspiring consumers to make purchases and fueling brand loyalty. - **Digital Entertainment:** The digital entertainment industry can leverage virtual reality to create engaging and interactive experiences for users, disrupting traditional forms of entertainment. - **Mall Retail:** Mall retailers can embrace pop-up retail concepts to create unique and memorable experiences that drive foot traffic and enhance customer engagement, disrupting the traditional shopping experience. ## Related on Trend Hunter - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Alpine Dining Experiences](https://www.trendhunter.com/trends/moncler-and-luxottica.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md)