# Real-Time Car-Specific VR Entertainment Holoride Creates a VR Experience for Bored Passengers By Kalin Ned | Published 2019-01-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vr-entertainment1 References: [dezeen](https://www.dezeen.com/2019/01/22/holoride-vr-self-driving-cars-transport-design/) & [holoride](https://www.holoride.com/) You'd think you have seen it all when it comes to VR entertainment -- from its incorporation into exercise equipment to its integration in the retail landscape. However, virtual reality has found its way to the [back seat of cars](https://www.trendhunter.com/trends/ridevu) thanks to German start-up [Holoride](https://www.trendhunter.com/trends/cosmic-chase). The new form of VR entertainment builds on the "car's real-time movements." This includes both acceleration and steering, among other things. When the automobile stops at a light or for a pedestrian, the dynamic virtual reality component pauses and the consumer can play "a whack-a-mole-type game" until the auto is in motion again. Ideal for passengers in autonomous cars, long cab rides or even for family trips with the kids, Holoride offers a completely immersive, one-of-a-kind VR entertainment experience that will surely excite and pull individuals from the inherent boredom of riding in a car for long periods of time. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Real-time VR Entertainment:** Real-time VR entertainment is a trend that is creating immersive experiences by incorporating the car's movements into virtual reality games and experiences. - **Autonomous Travel Experiences:** As autonomous cars become more prevalent, there is a trend towards creating innovative entertainment solutions for passengers on long trips, such as Holoride's VR experience. - **In-car Gaming:** The trend of in-car gaming is gaining traction with Holoride's VR entertainment, providing a fun and interactive experience for passengers on their journey. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore partnership opportunities with Holoride to integrate VR entertainment as a unique selling point for their vehicles. - **Entertainment:** The entertainment industry can tap into the growing trend of real-time VR experiences in car-specific contexts, offering new forms of entertainment for consumers. - **Travel and Tourism:** The travel and tourism industry can leverage Holoride's VR entertainment to enhance the travel experience and provide a unique selling point for transportation services. ## Related on Trend Hunter - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [Metaverse-Ready Road Vehicles](https://www.trendhunter.com/trends/holograktor.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md) - [Connected In-Car Gaming Apps](https://www.trendhunter.com/trends/bmw-x-airconsole.md)