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# VR Action Movie Experiences
This Insurgent Film Short Gives Fans an Immersive Experience at SXSW

By Jana Pijak | Published 2015-03-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/vr-action-movie
References: [ibtimes](http://www.ibtimes.com/insurgent-movie-meets-virtual-reality-fans-can-experience-world-divergent-sequel-sxsw-1847258) & [sxsw](http://sxsw.com/)

Divergent film sequel Insurgent can be previewed through a VR action movie experience at South by [Southwest](https://www.trendhunter.com/trends/Embedded-AI-engineering) in Austin. The music, film and tech festival gives visitors a 360 degree short film experience that is sponsored by [Samsung](https://www.trendhunter.com/trends/the-first-berserker-khazan).

In addition to a blogger lounge, gif photo booth and free juice bar, visitors of the Samsung House booth at SXSW are able to experience [Lionsgate Entertainment's](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel) 'Shatter Reality' short, a film made for the Insurgent sequel.

Insurgent is set to hit theatres on March 20th and features Shailene Woodley, Kate Winslet and Miekhi Phifer. Powered by Samsung's Galaxy Note 4, this VR action movie experience will impress tech buffs and will remain open for visitors until March 21st.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 38% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Immersive VR Movie Experiences:** With VR technology, movie studios and tech companies can create immersive movie experiences that offer new levels of engagement and excitement.
- **Sponsored VR Experiences:** Brands can sponsor VR experiences to promote their products and reach new audiences, while enhancing the user experience with their products.
- **360-degree Short Films:** Short films shot in 360 degrees with VR technology can provide viewers with an immersive and interactive movie experience that goes beyond traditional cinema.

### Where This Applies

- **Movie Production:** Movie studios can use VR technology to create new and exciting movie experiences that are impossible to achieve with traditional cinema, providing viewers with a new level of engagement and excitement.
- **Technology:** Tech companies can create disruptive VR technologies that allow users to experience new and immersive movie experiences, opening up new markets and opportunities for growth.
- **Marketing and Advertising:** Brands can sponsor VR movie experiences to promote their products and reach new audiences, providing users with a unique and engaging experience that enhances their brand perception.

## Related on Trend Hunter

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