# Vegan Dog Food Brands V-Planet Recently Expanded its Plant-Based Pet Food into the Chinese Market By Elena Rahman | Published 2021-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vplanet References: [greenqueen.hk](https://www.greenqueen.com.hk/vegan-dog-food-brand-v-planet-enters-chinese-market/) & [v-planet](https://v-planet.com/)  V-Planet is a plant-based and vegan dog food brand based in San Francisco. The company has just entered the Chinese market through a partnership with [Hong King](https://www.trendhunter.com/trends/arm-rehabilitation-robot) vegan pioneer [Green Monday](https://www.trendhunter.com/trends/omnifoods). Its plant-based dog food range will be available in [Shanghai Green Common](https://www.trendhunter.com/trends/niang-qing) stores. V-Planet offers pet parents plant-based kibble. The vegan dog food brand, founded in 2005, makes its products using non-GMO ingredients such as peas, oats, brown rice, and potato protein. These ingredients promote health and immunity for dogs. The kibble is available in two sizes; mini for smaller dogs and a bigger version for medium and large dogs. In addition, V-Planet eliminates the use of corn, soy, and wheat from its products to ensure the nutritional value of its formulas. Image Credit: V-Planet ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 30% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Pet Food:** The trend towards vegan and plant-based diets expands to the pet food industry, providing an opportunity for companies to disrupt traditional animal-based options. - **Global Expansion of Vegan Pet Foods:** Increased globalization of vegan lifestyles and demand for cruelty-free options is driving the expansion of vegan pet food brands into international markets. - **Health-conscious Pet Food:** Pet owners are increasingly interested in the nutritional content of pet food, leading to a rise in demand for healthy, plant-based options like V-Planet's dog food. ### Sectors Adopting This - **Pet Food Industry:** The pet food industry is ripe for innovation as health and sustainability concerns drive a shift towards plant-based diets for pets. - **Vegan Food Industry:** The growing demand for vegan and plant-based diets extends to pet food, presenting opportunities for companies in the vegan food industry to expand their product lines. - **Retail Industry:** The expansion of vegan dog food brands like V-Planet into new markets presents a potential opportunity for retailers to tap into the pet food industry's growth and expand their offerings. ## Related on Trend Hunter - [Planet-Friendly Dog Foods](https://www.trendhunter.com/trends/the-pack.md) - [Plant-Powered Wet Dog Foods](https://www.trendhunter.com/trends/wet-food-for-dogs.md) - [Balanced Vegan Dog Foods](https://www.trendhunter.com/trends/omni-vegan-dog-food.md) - [Allergy-Friendly Vegan Dog Foods](https://www.trendhunter.com/trends/hownd-plant-powered-superfood.md) - [Vegan Pet Foods](https://www.trendhunter.com/trends/marsapet-introduced.md) - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Alt Protein Dog Meals](https://www.trendhunter.com/trends/high-protein-food-for-dogs.md) - [No-Meat Dog Meals](https://www.trendhunter.com/trends/pawco.md) - [Plant-Powered Senior Dog Foods](https://www.trendhunter.com/trends/senior-dog-food.md)