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# Pretty Pell-Mell Fashion
The VPL Spring 2012 Collection is Bewildering and Beautiful

By Souzan Michael | Published 2011-09-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/vpl-spring-2012-collection
References: [style](http://www.style.com/fashionshows/review/S2012RTW-VPL) & [fashionologie](http://www.fashionologie.com/VPL-Spring-2012-19030351)

VPL designer Victoria Bartlett always places a strong emphasis on body consciousness in her designs, but in the VPL Spring 2012 collection, she did it in a way that was subtle and lacked sex appeal -- in a good way.

The [effortless style](https://www.trendhunter.com/trends/stein) of each look makes the collection easy and interesting, rather than strikingly sexy. Expertly draped fashion, weirdly cut capes and [bandeau tops](https://www.trendhunter.com/trends/zhilyova) contribute to the ease of the VPL Spring 2012 collection.

The collection is a perfect example of how [avant garde, experimental fashion](https://www.trendhunter.com/trends/auteur-studios-fall-2025) may not always be overtly and traditionally sexy, but it provides a far more interesting and intriguing look than anything that is considered classically attractive.

If nothing else, the VPL Spring 2012 collection was a lesson in dressing to appeal to mystery and intrigue, rather than aesthetic appeal.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 55% | Activity: 18% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Subtle Body Consciousness:** Designing fashion that emphasizes body consciousness in an understated way, creating an effortless and intriguing look.
- **Avant-garde Experimentation:** Pushing the boundaries of traditional fashion by experimenting with unique cuts and draping techniques.
- **Mystery and Intrigue Appeal:** Designing fashion with the intention of appealing to the consumer's curiosity and desire for something unconventional.

### Where This Applies

- **Fashion:** Creating unconventional designs that prioritize body consciousness and unique cuts and draping.
- **Retail:** Selling unique and experimental fashion that appeals to customers who desire mystery and intrigue.
- **Marketing:** Creating promotional materials that highlight the unconventional and effortless designs of the fashion brand.

## Related on Trend Hunter

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- [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md)
- [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)
- [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)
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