# Biker-Style Statement Bags Givenchy's New Voyou Bag Has an Edgy Look and Slouchy Silhouette By Katherine Pendrill | Published 2023-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/voyou-bag References: [hypebae](https://hypebae.com/2023/2/givenchy-voyou-handbag-purse-matthew-m-williams-release-price-where-to-buy) [Givenchy](https://www.trendhunter.com/trends/tote-shopping-bag) is gearing up for the spring season with the launch of its new Voyou bag. First seen in Givenchy's Spring/Summer 2023 ready-to-wear runway show at Paris Fashion Week last year, the Voyou bag is being positioned as the brand's newest statement bag. The new bag has a [slouchy, boho silhouette](https://www.trendhunter.com/trends/softbag-collection), which contrasts with its edgy look. Buckled strap detailing on the sides and grained calfskin material suggest a biker-inspired vibe, but with a playful twist. As Matthew M. Williams, the brand's Creative Director said in a recent press release: "I wanted to revisit fashion archetypes with a kind of new language and a playful attitude. With the Voyou, you know at a glance that it’s Parisian, but it’s at home wherever it goes, and it makes an [everyday style statement](https://www.trendhunter.com/trends/summer-handbag-collection) that has true staying power." A statement that makes even more sense when you consider that 'Voyou' is a French slang term that translates to 'bad boy.' Image Credit: Alessandro Viero, gorunway.com, Givenchy, [hypebae](https://hypebae.com/2023/2/givenchy-voyou-handbag-purse-matthew-m-williams-release-price-where-to-buy) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 67% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Biker-inspired Statement Bags:** Brands are creating biker-inspired statement bags with playful twists, offering an opportunity to combine edgy and boho aesthetics. - **Slouchy Silhouette Bags:** Bags with slouchy silhouettes are gaining popularity and offer innovation opportunities to combine it with varying design elements. - **New Language Fashion Archetypes:** There's a trend in fashion to revisit traditional archetypes with a new language and playful attitude. ### Where This Applies - **Luxury Fashion:** Luxury fashion brands are creating biker-inspired bags with slouchy silhouettes to create new statement pieces. - **Accessories:** The trend of slouchy silhouette bags with buckled strap detailing presents innovation opportunities in the accessories industry. - **Fashion Design:** The trend of revisiting traditional fashion archetypes with a new language and playful attitude provides disruptive innovation opportunities for fashion designers. ## Related on Trend Hunter - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Nomadic Luxe Canvas Backpacks](https://www.trendhunter.com/trends/andiamo-backpack.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Chrome Bottle-Attached Luxe Bags](https://www.trendhunter.com/trends/biker-messenger.md) - [Elevated Heritage-Inspired Metropolitan Bags](https://www.trendhunter.com/trends/express-handbag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [French Baguette-Shaped Bags](https://www.trendhunter.com/trends/fendi-baguette1.md) - [Practical Modern Luxury Handbags](https://www.trendhunter.com/trends/djourney-handbag.md) - [Parisian Bistro Chair-Inspired Handbags](https://www.trendhunter.com/trends/anchor-bag.md)