# Anatomical Interactive Billboards A Campaign by Voyages Travel Agency Features Giant Body Parts By Alyson Wyers | Published 2014-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/voyages-travel-agency References: [psfk](http://www.psfk.com/2014/05/living-billboards-2.html) & [uk.voyages-sncf](http://uk.voyages-sncf.com/en/about/about-us) European Voyages travel agency is using the natural curiosity people have about the human body to their advantage. By creating 3D [interactive billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) of oversized parts of the body, they are hoping to entice the people walking by. Billboards are easily overlooked in today's ad over-saturated society, so this interactive approach is certainly attention-grabbing. Placed in locations all over Paris, the billboards include an opera singing mouth, Marilyn Monroe's iconic legs and flowing dress, a sudsed up rugby player and a hairy, disco dancing chest. The [advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) is part of a [ticket deal](https://www.trendhunter.com/trends/the-art-of-travel) from Voyages travel agency, which promotes a train ticket and show tickets combo pack. Dubbed 'Instant V,' this campaign means to bring people closer to their passions. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Billboards:** Creating 3D interactive billboards engages people's curiosity and grabs their attention in today's ad over-saturated society. - **Experiential Advertising:** Using oversized body parts in billboards offers a unique and memorable experience, promoting the travel agency's ticket deal. - **Creative Marketing Campaigns:** Innovative campaigns like 'Instant V' bridge the gap between advertising and entertainment, bringing people closer to their passions. ### Who This Affects Most - **Travel and Tourism:** The travel agency industry can leverage interactive advertising to entice potential customers and promote their ticket offerings. - **Outdoor Advertising:** The outdoor advertising industry can explore new avenues of engaging consumers by incorporating interactive elements into billboards. - **Entertainment:** The entertainment industry can collaborate with travel agencies to create unique experiences that combine travel and show tickets. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)