# Convenience Store Wines 'Voyager Point' is a Premium Vintage Wine Available Through 7-Eleven By Laura McQuarrie | Published 2018-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/voyager-point References: [prnewswire](https://www.prnewswire.com/news-releases/a-toast-to-voyager-point-a-new-7-eleven-premium-vintage-wine-available-at-participating-7-eleven-stores-300660166.html) & [7-eleven](http://www.7-eleven.com/) 'Voyager Point' is the newest 7-Eleven wine that promises consumers an affordable way to explore premium vintages. Some of the varietals available through Voyager Point include [Cabernet Sauvignon](https://www.trendhunter.com/trends/avalines-holiday-gift-box) and [Red Blend](https://www.trendhunter.com/trends/halloween-wine), both from California and [Sauvignon Blanc](https://www.trendhunter.com/trends/bota-box-brightside) from New Zealand. The wines are priced between $9 and $12, with the Voyager Point wines evaluated alongside the top-selling wines in each varietal. While there are many consumers who believe that shelling out a few more dollars will guarantee a better product, it has been noted that "in testing, customers preferred Voyager Point over the higher-priced national brands." From customizable cold brew beverages to its 7-Select organic juice range, 7-Eleven is reinventing the convenience store experience by redefining the kinds of food and beverage products that consumers can expect to find in-store. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Affordable Premium Wines:** 7-Eleven's Voyager Point provides an affordable way for consumers to explore premium vintages. - **Disrupting National Wine Brands:** Customers prefer Voyager Point over higher-priced national wine brands. - **Reinventing Convenience Store Experience:** 7-Eleven is redefining the kinds of food and beverage products available in convenience stores. ### Where This Applies - **Wine Retail:** Voyager Point offers new opportunities for convenience stores to enter the wine retail industry. - **Convenience Stores:** 7-Eleven is leveraging wine offerings to enhance the convenience store experience. - **Beverage Retail:** The success of Voyager Point opens up possibilities for convenience stores to expand their beverage retail offerings. ## Related on Trend Hunter - [Accessible Private Label Wines](https://www.trendhunter.com/trends/aldi-specially-selected-wine-collection.md) - [Affordable Holiday Season Wines](https://www.trendhunter.com/trends/exclusive-wines.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md) - [Low-Cost Private Label Wines](https://www.trendhunter.com/trends/california-heritage-collection.md) - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Versatile Vegan Wines](https://www.trendhunter.com/trends/versatile-vegan-wines.md) - [Convenience Retailer Private Labels](https://www.trendhunter.com/trends/7eleven-private-label-products.md)