# Desolate Futuristic Espresso Bars Voyager Espresso Bar is Located in NYC's Financial District By Rebecca Byers | Published 2016-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/voyager-espresso References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/14/voyager-espresso-coffee-shop-by-only-if-new-york-city/) & [superfuture](http://superfuture.com/supernews/new-york-voyager-espresso-bar-opening) [Voyager Espresso](https://www.trendhunter.com/trends/beanfree-coffee) is a new coffee bar located in the heart of New York City's bustling financial district. The particularly austere design of the shop is a welcome contrast to the opulent spirit of Manhattan's Wall Street region, opting for grey steel-hued walls that make it look like something from the future. The tiny coffee shop is [located underground](https://www.trendhunter.com/trends/william-vale-hotel), adding to its seemingly [futuristic, dystopian feel](https://www.trendhunter.com/trends/future-train). Designed by local architecture practice Only If, Voyager Espresso is separated into two distinct areas: the glowing counter, where guests order their beverage, and a "grotto" area that seats patrons. Voyager Espresso was founded by Australian entrepreneur's Aaron Barnard and Prudence Reid, who are aiming to bring some of Australia's booming cafe culture stateside. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Austere Cafe Design:** Opportunities for businesses to incorporate minimalist and industrial designs that stand out in their surroundings. - **Underground Cafe:** Opportunities to create unique coffee shops and bars that utilize space in unexpected ways. - **International Cafe Trends:** Opportunities for entrepreneurs to share successful cafe cultures from other countries in new locations. ### Industries Being Reshaped - **Hospitality:** Opportunities to enhance the overall cafe experience through unique design and intricate ambiance. - **Architecture:** Opportunities to think outside the box when designing spaces within existing structures. - **Food and Beverage:** Opportunities to expand beverage menus with international flavors and trends, and create unique, memorable experiences for customers. ## Related on Trend Hunter - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Modernist Art-Deco Cafés](https://www.trendhunter.com/trends/watchhouse-caf.md) - [Boldly Designed Minimal Cafes](https://www.trendhunter.com/trends/vinklu.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Space-Inspired Dynamic Coffee Shops](https://www.trendhunter.com/trends/bigface-store.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Space Tourism-Inspired Restaurants](https://www.trendhunter.com/trends/ichi-station.md)