# Millennial Cause Posters Patagonia's Vote the Environment Campaign Speaks to Younger Generations By Meghan Young | Published 2014-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vote-the-environment References: [fastcoexist](http://www.fastcoexist.com/3034897/these-posters-remind-millennials-theres-an-election-and-inspire-them-to-vote) & [gallery.votetheenvironment.org](http://gallery.votetheenvironment.org/collections/all) The Vote the Environment ad campaign speaks to millenials on a level the creators hope will resonate with them. Fast Co. Exist poses the question, "Can cool designs overcome the disillusionment of the younger generation?" The socially conscious brand [Patagonia](https://www.trendhunter.com/trends/patagonia-films) is hoping that it will. With the [United States](https://www.trendhunter.com/trends/pizza-pizza-reverse-tariff)' midterm elections just around the corner, these Vote the Environment posters are meant to show that they can rally behind a cause they already care about. [Fast Company](https://www.trendhunter.com/trends/gatorade-2) reports that millenials are "more focused on the environment than their parents, for example, and the majority are willing to pay extra to buy from sustainability-focused company." The Vote the Environment ad campaign hopes to lead them to the polls in order to express this passion and concern in an active way. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Environmental Activism Posters:** Ad campaigns that promote environmental activism to the younger generation through creative and appealing poster designs. - **Sustainability-focused Advertising:** Ad campaigns that promote sustainable business practices to young consumers through attractive and engaging advertisements. - **Cause-based Marketing:** Marketing campaigns that target Millennials by aligning with causes that matter to them, such as environmental sustainability. ### Sectors Adopting This - **Corporate Social Responsibility:** Companies embracing corporate social responsibility can connect with Millennials through cause-based marketing initiatives that promote environmental sustainability. - **Advertising and Marketing:** Brands that adopt sustainability-focused advertising campaigns can attract younger customers who are passionate about preserving the environment. - **Retail:** Retailers that partner with brands like Patagonia to promote environmental advocacy can attract socially conscious Millennial consumers to their stores. ## Related on Trend Hunter - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Carbon-Mitigating Travel Tours](https://www.trendhunter.com/trends/andiamo-campaign.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [AR Voter Campaigns](https://www.trendhunter.com/trends/voter-campaign.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md)