# Board Game Token Votes The Vote Monopoly Site Lets Fans Vote on the Next Generation of Tokens By Joey Haar | Published 2017-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vote-monopoly References: [cnet](https://www.cnet.com/news/monopoly-tokens-internet-vote-hasbro/) & [votemonopoly](http://www.votemonopoly.com/) The Vote Monopoly website is an interactive online platform designed for a very specific purpose. Its job is to designate the new generation of tokens for Monopoly, the famous and popular board game. Though there are hundreds of Monopoly tokens from the many different versions of the board game available, the original Monopoly game has had the same tokens for much of its existence. However, in 2013, [Hasbro](https://www.trendhunter.com/trends/interactive-entertainment-board-games) ran a vote on [Facebook](https://www.trendhunter.com/trends/meta-world-my-city) to introduce a new token, and the campaign proved a highly popular success. As such, Hasbro is upping the ante by giving people the option to vote on an entirely new set of tokens. The Vote Monopoly site is far more than just a simple ballot. In order to cast one's votes, the site places them in a virtual Monopoly mansion and lets them choose tokens disguised as decor. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Digital Voting:** The rise of interactive online platforms like Vote Monopoly enable digitized voting experiences for consumers. - **User-generated Content:** Platforms that allow users to vote on new token designs tap into the trend of engaging consumers in the creative process. - **Gaming and Fan Engagement:** Interactive voting experiences within popular board game franchises drive fan engagement and brand loyalty. ### Where This Applies - **Toy and Game Manufacturing:** The toy and game manufacturing industry can leverage interactive voting platforms to involve consumers in the product development process, enhancing brand loyalty. - **Social Media and Online Platforms:** Social media and online platforms can explore partnerships with popular board game franchises to offer interactive voting experiences for users, driving engagement and traffic to their platforms. - **Advertising and Marketing:** Advertising and marketing agencies can collaborate with board game companies to create engaging promotional campaigns that involve consumers in voting for new game elements, fostering brand advocacy. ## Related on Trend Hunter - [Adorable Remixed Board Games](https://www.trendhunter.com/trends/tokidoki-edition-monopoly.md) - [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Fashion Doll Board Games](https://www.trendhunter.com/trends/monopoly-barbie-edition.md) - [Bestselling Board Game Expansions](https://www.trendhunter.com/trends/monopoly-expansion-packs.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Wizard-Themed Board Games](https://www.trendhunter.com/trends/monopolyharrypotteredition.md) - [Deceptive Board Games](https://www.trendhunter.com/trends/monopoly-crooked-cash.md)