# Vote Bribing Vote and Get Free Scoop Of Ben & Jerry's Ice Cream By Alex Covert | Published 2008-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vote-get-free-scoop-of-ben-jerrys-ice-cream References: [chattywomen](http://chattywomen.com/pennythoughts/2008/10/14/vote-and-get-free-ice-cream-at-ben-and-jerrys-on-november-4/) & [benjerry](http://www.benjerry.com/features/i_voted/) Before you get too worried, this type of vote bribing is not associated with any particular political party. It’s associated with the [act of voting](https://www.trendhunter.com/trends/shake-shack-showdown). Simply put, people like, no, LOVE, free stuff. Smart businesses understand this and use that knowledge to help support a variety of causes while marketing their products. Take [Ben & Jerry’s Ice Cream](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars), for example. If you tell them that you voted on November 4, 2008, they’ll give you a [free scoop of ice cream](https://www.trendhunter.com/trends/ice-cream-day-deal). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 3% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vote Bribing:** Opportunity for businesses to incentivize voter participation and promote their products through freebies. - **Cause Marketing:** Opportunity for businesses to align themselves with charitable causes and attract customers through social responsibility. - **Consumer Behavior:** Opportunity for businesses to leverage the inclination of consumers towards freebies and use it to boost sales. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to use vote bribing as a creative marketing strategy to increase brand awareness and drive customer engagement. - **Political and Social Advocacy:** Opportunity for advocacy organizations to collaborate with businesses in vote bribing initiatives and encourage civic participation among the public. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop innovative campaigns that combine product promotions with social initiatives like vote bribing. ## Related on Trend Hunter - [Voter Activation Ice Creams](https://www.trendhunter.com/trends/churn-out-the-vote.md) - [Complimentary Election Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-election-day.md) - [Presidential Coconut Ice Creams](https://www.trendhunter.com/trends/coconut-jubilee.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Exclusive Election Day Desserts](https://www.trendhunter.com/trends/cherry-pie-concrete.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/marble-slab-creamery.md) - [Kindness-Encouraging Ice Cream Promotions](https://www.trendhunter.com/trends/civility-ice-cream.md) - [Parent-Rewarding Ice Cream Promotions](https://www.trendhunter.com/trends/baskinrobbins-parent-pass.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md)