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# STEM-Supporting Frozen Desserts
Brave Robot's Vote for the Future Pack Supports Education

By Laura McQuarrie | Published 2020-10-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vote-for-the-future
References: [vegnews](https://vegnews.com/2020/10/vegan-ice-cream-brand-launches-emotional-support-package-for-election-week) & [braverobot.co](https://braverobot.co/products/vote-for-the-future?fbclid=IwAR2S8KNaFf1rnShsgmoBmuRJ_jNte8XBbq1APVY_MSUmXx_wN7k5-tb44DY)

Vegan ice cream brand [Brave Robot](https://www.trendhunter.com/trends/brave-robot-x-coolhaus) launched an "emotional support" Vote for the Future ice cream pack to provide comfort and hope during election week. The pack includes pints of [plant-based ice cream](https://www.trendhunter.com/trends/pols-ice-cream) in flavors like Hazelnut Chocolate Chunk and A Lot of Chocolate, plus limited-edition Vote for the Future flavors.

The brand sets itself apart by using animal-free whey protein from Silicon Valley start-up Perfect Day as a dairy-like base for its products. With these products, the brand is on a mission to remind consumers that "without technology and science-forward policies, our animal-free dairy ice cream magic wouldn’t be possible." As such, 100% of the proceeds from the four-pack of [frozen dessert pints](https://www.trendhunter.com/trends/blue-cream) support STEM education for kids.

Timed for the 2020 United States election season, packs will be sent with stickers and more to inspire action and conversation.

Image Credit: Brave Robot

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 17% | Activity: 58% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **STEM Education:** Brave Robot's Vote for the Future Pack supports STEM education for kids through proceeds.
- **Plant-based Dairy Alternatives:** Brave Robot uses animal-free whey protein from Perfect Day as a dairy-like base for their products, disrupting the dairy industry.
- **Cause-based Marketing:** Brave Robot's Election Week ice cream pack with proceeds going to STEM education for kids is an example of successful cause-based marketing.

### Who This Affects Most

- **Food and Beverage:** The use of plant-based dairy alternatives like animal-free whey protein creates disruptive innovation opportunities in the food and beverage industry.
- **Education:** Brave Robot's Vote for the Future Pack supporting STEM education for kids highlights a potential disruptive innovation opportunity within education programs.
- **Marketing and Advertising:** Cause-based marketing, as demonstrated by Brave Robot with their election week ice cream pack, presents a disruptive innovation opportunity within the marketing and advertising industry.

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