# Premium Functional Waters VOSS+ Water is Enhanced with Additions Like Collagen or Vitamin D By Laura McQuarrie | Published 2021-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/voss-plus-water References: [vosswater](https://vosswater.com/plus/vitamin-d/) & [bevnet](https://www.bevnet.com/news/2021/voss-aims-to-broaden-platform-with-functional-line) VOSS+ water, a line of [functional beverages](https://www.trendhunter.com/trends/line-of-sparkling-waters), was recently expanded to play a bigger part in consumers' daily lives. Previously, the premium water brand introduced a variety with a plant-based multi-mineral complex derived from seaweed and its new offerings help people get more collagen and Vitamin D. VOSS+ Collagen contains [10 grams of collagen per bottle](https://www.trendhunter.com/trends/aura-collagen-protein), plus a berry essence and just 40 calories per bottle. Similarly, the new [functional beverage enriched with Vitamin D](https://www.trendhunter.com/trends/rubicon-spring-vits) shares 50% of the recommended daily value of Vitamin D with a citrus essence. This variety helps to recognize that more than 40% of the American adult population is deficient in Vitamin D. Free from sweeteners, the bottled water beverages are packaged in 100% recycled PET bottles. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 80% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Functional Waters:** Functional beverages with added nutrients are becoming more popular and could lead to new opportunities for health and wellness products. - **Collagen-enriched Beverages:** Collagen-enhanced drinks may disrupt the supplement market as consumers seek more convenient and accessible ways to consume collagen. - **Vitamin D-enriched Beverages:** Increasing awareness of Vitamin D deficiency may create a demand for more products enriched with this essential nutrient. ### Industries Being Reshaped - **Beverage Industry:** Functional beverages are a growing segment of the beverage industry, and companies can innovate by developing new products with added nutrients. - **Health and Wellness Industry:** Functional waters with added nutrients provide opportunities for the health and wellness industry to develop products that meet consumers' demand for convenient and effective ways to improve their health. - **Sustainability Industry:** The use of 100% recycled PET bottles in VOSS+ water can inspire other companies to incorporate sustainable practices in their manufacturing processes and reduce their environmental impact. ## Related on Trend Hunter - [Functional Hydration Beverages](https://www.trendhunter.com/trends/core-hydration.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Organic Vitamin Waters](https://www.trendhunter.com/trends/flow-vitamin-infused.md) - [Summery Protein-Packed Waters](https://www.trendhunter.com/trends/viev-protein-water.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up.md)