# Sparkling Spirit Sodas VOSA is an Alternative to Malt-Based Hard Seltzer By Laura McQuarrie | Published 2021-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vosa References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-vosa-the-ultimate-alternative-to-malt-based-hard-seltzer-301334581.html) & [vosaspirits](http://www.vosaspirits.com) To offer consumers something different from malt-based hard seltzers that derive their alcohol from fermented cane sugar, [VOSA](https://www.trendhunter.com/trends/vosa-spirits) was created and it offers sparkling spirit soda cocktails in two flavors. The premium drinks simply pair vodka and soda in a ready-to-drink format that can be enjoyed in either lemon or cranberry. The premium vodka-infused spirit soda sparkling cocktails are designed to appeal to health-conscious consumers since they have just 99 calories, all-natural flavors and zero sugar or carbs. In its products, VOSA uses six times distilled, premium gluten-free vodka so that consumers can enjoy a refreshing [ready-to-drink cocktail](https://www.trendhunter.com/trends/zeroes-beverages) without compromise. VOSA recently launched at the Sports Illustrated swim show, kicking off a partnership with the [Mondrian Hotel Miami Beach](https://www.trendhunter.com/trends/heinz-57-line). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alternative to Hard Seltzer:** Creating sparkling spirit sodas as an alternative to malt-based hard seltzers opens up the market to a new audience looking for healthier, natural and no-carb options. - **Premium Ready-to-drink Cocktails:** The demand for premium and convenient ready-to-drink cocktails is growing and can be met with unique and health-conscious options like VOSA. - **Gluten-free Beverages:** Gluten-free is a growing trend in the beverage industry and VOSA's use of premium, gluten-free vodka can appeal to this market niche. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry can benefit from offering healthier and premium options to consumers who are looking for alternatives to traditional beer and malt-based drinks. - **Hospitality:** Hotels and resorts can benefit from partnering with innovative brands like VOSA to offer unique and premium beverage options to their guests. - **Health and Wellness:** The trend towards health and wellness can be incorporated into the beverage industry by offering options like VOSA that have natural and no-carb ingredients. ## Related on Trend Hunter - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Low Alcohol Beverage Brands](https://www.trendhunter.com/trends/mixoloshe.md) - [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md) - [Vodka-Powered Drinks](https://www.trendhunter.com/trends/spikedade.md)