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# Girlfriend Beauty Predictors
Foster's 'Vordometer' App Shows How Your Sweetie Will Age

By Katherinev123 | Published 2010-12-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/vordometer-app
References: [campaignlive](http://www.campaignlive.co.uk/thework/news/1044965/Fosters-Vordometer-Adam---Eve/) & [fruktcomms](http://www.fruktcomms.com/fosters-vordometer-app/)

Australian lager brand Foster's is creating a hilarious [iPhone](https://www.trendhunter.com/trends/moodcamera) app, the 'Vordometer' app, that will let you predict how your girlfriend will look later on in life. The 'Vordometer' is a spin-off from the brand's earlier TV commercial, in which a man is advised by the brand's spokesmen Brad and Dan to stay with his girlfriend since she might look like Carol Vorderman (a UK TV presenter) when she ages -- rather than her mother.

Created by Adam & Eve, the Vordometer app is simple to use. Just upload a picture of your girlfriend onto your iPhone and it will transform the image to show you how she is likely to age.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 31% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Aging Predictive Apps:** Developing mobile apps that use AI to show users how they will look in the future.
- **Humorous Marketing:** Utilizing humor in advertising campaigns to create buzz and engage consumers.
- **Personalized Entertainment:** Offering personalized entertainment experiences through apps and digital platforms.

### Sectors Adopting This

- **Beauty and Cosmetics:** Integrating aging predictive technology into skincare and beauty products.
- **Mobile App Development:** Providing development services for apps that offer innovative and entertaining features.
- **Advertising and Marketing:** Creating humorous and attention-grabbing campaigns to promote products and services.

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