# Bite-Sized Sugar-Free Cookies Voortman Adds Two Mini Cookie Variations to Its Lineup By Niko Pajkovic | Published 2022-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/voortman References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20530-voortman-goes-small-with-mini-cookies) & [voortman](https://voortman.com/?lang=enc)  Hostess Brands, Inc. has announced that it will be adding two new sugar-free cookie products to its [Voortman](https://www.trendhunter.com/trends/zero-sugar-mini-wafers) line: Mini Iced Oatmeal and Mini Vanilla Shortbread. Unlike eVoortman's other traditional cookie packs, these new flavors will arrive in a smaller, bite-sized version designed for ideal snacking. Both versions of the new cookie products will hit supermarket shelves this February, where they will be offered in 5-oz multi-serve resealable pouches. In addition, the new mini cookies should appeal to health-conscious consumers as they are made without sugar and contain no artificial flavors or colors. “Our new Voortman [sugar-free mini cookies](https://www.trendhunter.com/trends/maryland-delightfully-good-cookies) tap into a growing desire among consumers for great-tasting, [bite-sized snacks](https://www.trendhunter.com/trends/oreo-minis) that help them achieve a balance between health and indulgence,” said Adam Lisook, general manager of Voortman. Image Credit: Voortman ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mini-sized Snacks:** Demand for snack-sized food products that offer convenience and portion control creates opportunities for disruptive innovation. - **Sugar-free Sweets:** Consumer concerns about sugar intake fosters potential for disruptive innovations that offer healthier alternatives to traditional sweets. - **Clean-label Products:** Growing demand for clean-label products that are free from artificial flavors and colors presents potential for disruptive innovation in the food industry. ### Where This Applies - **Snack Food Industry:** The snack food industry can capitalize on the trend of mini-sized snacks to develop innovative products that cater to on-the-go consumers. - **Sugar-free Products Industry:** The sugar-free products industry can create disruptive innovations that offer attractive and tasty alternatives to traditional sweets and meet the growing demands of health-conscious consumers. - **Healthy Food Industry:** The healthy food industry can explore the trend of clean-label products and develop innovative snacks that offer healthier options to consumers. ## Related on Trend Hunter - [Airy Sugar-Free Snack Wafers](https://www.trendhunter.com/trends/zero-sugar-mini-wafers.md) - [Reduced Sugar Cookie Ranges](https://www.trendhunter.com/trends/voortman-perfectly-sweet-cookies.md) - [Sugar-Free Sandwich Cookies](https://www.trendhunter.com/trends/oreo-zero-sugar.md) - [Snack-Ready Wafer Cookies](https://www.trendhunter.com/trends/snack-size-wafers.md) - [Sugar-Free Sandwich Cookies](https://www.trendhunter.com/trends/highkey-sandwich-cookies.md) - [Cookie Innovation Range](https://www.trendhunter.com/trends/zerosugar-cookie.md) - [Bite-Sized Gluten-Free Coolkies](https://www.trendhunter.com/trends/glutenfree-mini-cookies.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/wafers-and-cookies.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md)