# Virtual Voodoo Dolls Sprite's 'Brutal Honest Truths' Advertisements Go Viral By Tisah Tucknott | Published 2009-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/voodoo-sprite-brutal-honest-truths References: [digitalbuzzblog](http://www.digitalbuzzblog.com/sprite-brutal-honest-truths/) & [acimasizgercekler](http://www.acimasizgercekler.com/en/main.html) Sprite’s new campaign called “Brutal Honest Truths” should probably have your ex worried. The [global campaign](https://www.trendhunter.com/trends/fresh-twist-on-soda) uses [virtual voodoo dolls](https://www.trendhunter.com/trends/scratch-reveal) for the simple use of sweet revenge. Papervision 3D and motion tracking were used to create this application that allows people to upload a picture of their ex and perform brutal acts. Not only is revenge fulfilled, but users also end up creating their own [voodoo movie](https://www.trendhunter.com/trends/cellphone-bill). Do you think this campaign is harmless or evil? ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Voodoo Dolls:** Exploring the use of virtual voodoo dolls for revenge and entertainment purposes through innovative technology. ### Sectors Adopting This - **Advertising:** Opportunity for advertisers to create engaging and viral campaigns using interactive technologies like virtual voodoo dolls. - **Virtual Reality:** The virtual voodoo dolls campaign highlights the potential of virtual reality technology for immersive and interactive experiences. - **Online Gaming:** Online gaming platforms could incorporate virtual voodoo dolls as a unique and engaging gameplay element for users. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Real Hair-Packed Voodoo Dolls](https://www.trendhunter.com/trends/steveo.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)