# Unique Story-Driven Spirits Voodoo Priest Rum Builds Brand Identity Through Fiction By Justin Lam | Published 2018-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/voodoo-priest-rum References: [thedieline](http://www.thedieline.com/blog/2018/7/11/voodoo-priest) & [copper-and-brave.de](http://copper-and-brave.de/premium-brands/shop-voodoo-priest.php) Originally crafted as a Christmas present for clients and production partners of Braue, Voodoo Priest rum has grown into an exclusive rum that features incredibly [unique packaging](https://www.trendhunter.com/trends/zacapa-rum). Unlike most spirits, which define themselves with an air of realism and focus on the natural world, Voodoo Priest rum builds its brand story around a fictional story involving an alternative steampunk world, rare alcoholic artifacts and parallel universes of Victorian England. This focus on a [fictional backstory](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition) is key to the spirit as the brand behind it, Copper and Brave, aims to tell a story with each glass. To tie into the story and aesthetic of the spirit the bottle comes adorned with typical items used in [voodoo rites](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle). These items include feathers, pearls and a chicken foot amulet. The bottle also includes a vial of ritual-powder that will spark if sprinkled over ignited Voodoo Priest rum. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Storytelling Packaging:** Opportunity for spirits brands to differentiate themselves by creating unique packaging that tells a compelling story. - **Fictional Brand Story:** Brands can build a strong identity and engage consumers by crafting a fictional backstory for their products. - **Alternative Aesthetic:** There is potential for spirits brands to disrupt the market by adopting alternative aesthetics, like steampunk, to create a distinctive brand image. ### Who This Affects Most - **Spirits:** Opportunity for spirit brands to innovate in packaging and marketing strategies to stand out in a competitive market. - **Branding:** Branding agencies can help clients create fictional brand stories that resonate with consumers and build brand loyalty. - **Design:** Designers can explore alternative aesthetics, such as steampunk, to create unique packaging and product experiences for spirits brands. ## Related on Trend Hunter - [Traditionally Made Narrative Alcohols](https://www.trendhunter.com/trends/copper-in-the-clouds.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Indigenous Artisan Rum Bottles](https://www.trendhunter.com/trends/totem-project.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Spiced Wintertime Rums](https://www.trendhunter.com/trends/v-rum-v-spiced.md) - [Storytelling Rum Packaging](https://www.trendhunter.com/trends/gorgas-and-ancon.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [Next-Gen Spiced Rums](https://www.trendhunter.com/trends/sly-dog.md) - [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md)