# AI-Blended Wines von Stiehl Winery is Using Artificial Intelligence to Blend Innovative Wines By Laura McQuarrie | Published 2023-11-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/von-stiehl-winery References: [prnewswire](https://www.prnewswire.com/news-releases/wisconsin-based-von-stiehl-winery-trademarks-ai-for-wines-302000934.html) & [shop.vonstiehl](https://shop.vonstiehl.com/shop/products/00231)  AI holds promise in bringing unconventional concepts to beverage development and yet, human input remains essential for crafting drinks that truly tantalize the taste buds—and Wisconsin-based von Stiehl Winery is using artificial intelligence to develop its AI White and AI Red. "We trademarked AI for wines, then proceeded to figure out what to do with it. We blended wines from 2022, and released them in the summer of 2023," said Brad Schmiling, von Stiehl Winery co-owner, "Now we're seeking feedback and comments on these wines to input to AI. Our new wine will be blended according to the interpretation of suggestions for v2.0." Two baseline wines will be used to collect feedback from wine drinkers, which will be blended with the aid of AI. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 80% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI-blended Wines:** von Stiehl Winery is using artificial intelligence to develop its AI White and AI Red. - **Human-AI Collaboration:** Human input remains essential for crafting drinks that truly tantalize the taste buds. - **Feedback-driven Wine Development:** von Stiehl Winery is seeking feedback and comments on their wines to input to AI for future blends. ### Sectors Adopting This - **Winery:** von Stiehl Winery is innovatively using AI to blend their wines, bringing a new level of creativity and efficiency. - **Beverage Development:** The use of AI in wine blending offers the potential for unconventional concepts and innovative flavor profiles. - **Artificial Intelligence:** AI is transforming the winemaking industry by assisting in the creation of unique and distinctive wine blends. ## Related on Trend Hunter - [AI-Crafted Wines](https://www.trendhunter.com/trends/ai-crafted-wines.md) - [Painterly AI Sommeliers](https://www.trendhunter.com/trends/ai-sommeliers.md) - [Wine Intelligence Tools](https://www.trendhunter.com/trends/firstleaf-ai.md) - [AI-Assisted Wine Website Experiences](https://www.trendhunter.com/trends/thomas-fogarty-winery.md) - [AI-Recommended Wine Apps](https://www.trendhunter.com/trends/sippd.md) - [AI-Generated Coffee Blends](https://www.trendhunter.com/trends/ai-conic.md) - [AI-Created Natural Beers](https://www.trendhunter.com/trends/becks-autonomous.md) - [AI-Generated Gin Spirits](https://www.trendhunter.com/trends/aigin.md) - [AI-Powered Wine Finders](https://www.trendhunter.com/trends/marks-and-spencer-3.md)