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# Fashion-Forward Vegan Footwear
Kat Von D's 'Von D Shoes' Offer Stylish Alternatives to Leather

By Laura McQuarrie | Published 2018-02-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/von-d-shoes
References: [livekindly.co](https://www.livekindly.co/kat-von-d-28-vegan-shoe-styles-footwear-line/) & [instagram](https://www.instagram.com/VONDshoes/)

While there are many low-cost shoe styles that just so happen to be made with non-leather materials for the sake of affordability, Kat Von D is introducing her own line of vegan footwear to intentionally provide a greater number of cruelty-free, stylish options for conscious consumers.

The Von D Shoes styles that have been teased so far include 'Destroyer,' 'Skeletal' and 'Candy Apple' which are made with vegan-friendly versions of foiled leather, crocodile leather and patent leather. Beyond this, the diverse footwear range also set to introduce [sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you), flats, slip-ons and [boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot)—in all, 28 unique styles are set to be launched later this year, including some unisex designs.

Knowing that many consumers will be excited about getting their hands on these [vegan leather shoes](https://www.trendhunter.com/trends/fw25-vegan-leather), Kat Von D does not plan to release limited-edition models.

Image Credit: Instagram

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 31% | Activity: 41% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vegan Footwear:** Opportunity for disruptive innovation: Develop new materials and manufacturing processes that mimic the look and feel of leather, without using any animal products.
- **Cruelty-free Fashion:** Opportunity for disruptive innovation: Create sustainable and ethical alternatives to traditional leather and fur products, meeting the demands of conscious consumers.
- **Unisex Designs:** Opportunity for disruptive innovation: Design and produce gender-neutral footwear that appeals to a wide range of consumers, breaking traditional gender stereotypes.

### Where This Applies

- **Fashion and Accessories:** Opportunity for disruptive innovation: Introduce new materials, design techniques, and sustainable practices to create cruelty-free and eco-friendly fashion products.
- **Footwear:** Opportunity for disruptive innovation: Develop innovative techniques for manufacturing vegan-friendly shoes that are comfortable, durable, and aesthetically appealing.
- **Sustainable Fashion:** Opportunity for disruptive innovation: Promote the adoption of sustainable practices and materials across the fashion industry, catering to the growing demand for ethical and eco-friendly products.

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- [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md)
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- [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md)
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