# Social Following Campaigns This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes By Laura McQuarrie | Published 2013-08-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-xc60 References: [creativecriminals](http://creativecriminals.com/online/volvo-dont-panic/) To promote the automatic braking system on the [Volvo](https://www.trendhunter.com/trends/multiadaptive-safety-belt) XC60, [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) Belgium came up with a clever social media campaign. The campaign went after the attention of the most influential Belgian [Twitter](https://www.trendhunter.com/trends/twitter-3) users. This social media campaign is very basic, but clever. Typically when someone sees that they have a new follower on Twitter, they will click on the user's picture or name to find out more about them. When Twitter users visit the Twitter page for the Volvo XC60, the description reads: "Hi, now I’m following you. But don’t worry, I’m equipped with an automatic braking system." Automatic braking systems are vital to safety, but it is rare that a promotion is as witty and as relevant as this. Despite being a very low-key campaign, it has the potential gain a lot of traffic on Twitter. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 39% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Automatic Braking Systems:** Disruptive innovation opportunity: Develop advanced automatic braking systems with clever and witty marketing campaigns to gain attention and increase traffic. - **Social Media Advertising:** Disruptive innovation opportunity: Create clever and interactive social media campaigns targeting influential users to promote products or services. - **Creative Promotion Strategies:** Disruptive innovation opportunity: Implement unconventional and witty promotion strategies to capture attention and stand out in the market. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Innovate and market advanced safety features like automatic braking systems to promote vehicle safety and attract customers. - **Advertising:** Disruptive innovation opportunity: Develop creative and engaging social media advertising campaigns that leverage influential users to drive brand awareness and generate traffic. - **Marketing:** Disruptive innovation opportunity: Explore unconventional and clever promotion strategies to create buzz and increase brand visibility for products and services. ## Related on Trend Hunter - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md)