# Hippo-Hauling Car Posters The Volvo V60 'One Sleek Hybrid' Infographic Boasts the Vehicle's Traits By Senduran Bhakthakumaran | Published 2012-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-v60-one-sleek-hybrid-infographic References: [dailyinfographic](http://dailyinfographic.com/one-sleek-hybrid-infographic) & [youtube](http://www.youtube.com/user/VolvoCarsNews/videos) Oftentimes car advertisements fail to capture the knowledge of their markets but the [Volvo](https://www.trendhunter.com/trends/volvo-xc) V60 'One Sleek Hybrid' infographic aims to achieve otherwise. It is often the case that when one views an [auto commercial](https://www.trendhunter.com/trends/heart-of-joy), they are captivated by flashy designs and speeding shots, however they do not really walk away understanding the true potential of the vehicle being shown. By using an infographic style of marketing, Volvo manages to draw clever comparisons between the power of its V60 and understandable consumer concepts. For example, it depicts that the car's battery can power up to 240 laptops which also translates to 2150 smartphones. By comparing the better power of the Volvo to more known battery lives in consumers' everyday lives, the company manages to bestow information that will stick longer than any flashy commercial could. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Infographic-style Marketing:** There is a trend towards using infographics to convey complex information in a visually appealing way. - **Comparative Advertising:** Car manufacturers are utilizing comparative advertising to highlight the unique features and capabilities of their vehicles. - **Value-based Marketing:** Businesses are focusing on providing consumers with relatable and practical information to showcase the value of their products. ### Where This Applies - **Automotive:** The automotive industry can utilize infographics and comparative advertising to educate consumers about the features and benefits of their vehicles. - **Marketing & Advertising:** The marketing and advertising industry can incorporate infographic-style campaigns to effectively communicate complex information to target audiences. - **Consumer Electronics:** Consumer electronics companies can employ value-based marketing strategies to demonstrate the practical applications and benefits of their products. ## Related on Trend Hunter - [Sleek Scandinavian SUV Concepts](https://www.trendhunter.com/trends/volvo-xc.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Everyday Luxury Electric Sedans](https://www.trendhunter.com/trends/volvo-es90.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Safe-Focused Electric SUVs](https://www.trendhunter.com/trends/ex90-ev-suv.md) - [Connected Automotive Furniture Pieces](https://www.trendhunter.com/trends/volvo-lifestyler-trolley.md) - [Enhanced Hybrid SUVs](https://www.trendhunter.com/trends/2026-volvo-xc90.md)