# Subscription-Based Urban Vehicles The Conceptual Volvo PV by Rashid Tagirov Suits Various Needs By Michael Hemsworth | Published 2018-12-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-pv References: [tuvie](http://www.tuvie.com/volvo-pv-futuristic-urban-mobility-by-rashid-tagirov/) The face of urban transportation will no doubt change drastically in just the next few years, which is identifies with the conceptual [Volvo](https://www.trendhunter.com/trends/volvo-xc) PV by Rashid Tagirov. Created as part of his master's thesis, the vehicle has been designed as a transportation solution for [urban mobility](https://www.trendhunter.com/trends/numa-concept) as well as inter-urban connections that features a [subscription ownership model](https://www.trendhunter.com/trends/tesla-cybercab). This includes both short and long-term subscription options to make it suitable for individuals, families or as a taxi to have passengers only access it on a sporadic basis for rides. The conceptual Volvo PV also puts a focus on customization for passengers by automatically adjusting, depending on the age of the rider or their individual preferences. Ample storage space is integrated to make it suitable for travelers with luggage or passengers with lots of shopping. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Subscription-based Urban Vehicles:** Subscription ownership model in urban transportation is a disruptive innovation opportunity. - **Customizable Passenger Experience:** Automatically adjusting features based on rider preferences is a disruptive innovation opportunity. - **Ample Storage Space:** Integration of ample storage space for travelers or shoppers is a disruptive innovation opportunity. ### Who This Affects Most - **Automotive:** The automotive industry can explore subscription ownership models for urban transportation. - **Transportation:** The transportation industry can leverage customizable passenger experiences to enhance urban mobility. - **Retail:** The retail industry can tap into the demand for urban vehicles with ample storage space for shoppers. ## Related on Trend Hunter - [Shapeshifting Communal EVs](https://www.trendhunter.com/trends/kia-concept.md) - [Weekend Excursion City Vehicles](https://www.trendhunter.com/trends/playbox-urban-mobility.md) - [Electric Transportation Concepts](https://www.trendhunter.com/trends/electric-transportation-concept.md) - [Transforming Commuter Vehicles](https://www.trendhunter.com/trends/audi-vista-roadster.md) - [Lifestyle-Conscious Transportation Pods](https://www.trendhunter.com/trends/kia-pod-concept.md) - [Boomerang-Shaped Urban Mobility Vehicles](https://www.trendhunter.com/trends/pixl7-vehicle.md) - [Reconfigurable Travel Pod Vehicles](https://www.trendhunter.com/trends/pix-robobus.md) - [Sleek Scandinavian SUV Concepts](https://www.trendhunter.com/trends/volvo-xc.md) - [Vacation-Focused Vehicle Concepts](https://www.trendhunter.com/trends/polestar1.md)