# Luxury Car Lounge Concepts The Volvo Lounge Console Includes a Luxury Footrest and TV Screen By Rahul Kalvapalle | Published 2015-04-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-lounge-console References: [gizmag](http://www.gizmag.com/volvo-lounge-console-concept/37140/) & [media.volvocars](https://www.media.volvocars.com/global/en-gb/media/pressreleases/161111/volvo-cars-takes-luxury-to-a-new-level-by-unveiling-lounge-console-in-shanghai) [Volvo](https://www.trendhunter.com/trends/volvo-lifestyler-trolley) is looking to refine passenger experience in [luxury cars](https://www.trendhunter.com/trends/lexani-motorcars) through its Volvo Lounge Console concept, which was unveiled at the Shanghai International Auto Show. This concept is designed to provide chaffeur-driven folks with extra space and comfort. The concept calls for the front passenger seat to be removed entirely and replaced with a multi-purpose luxury footrest. Come to think about it, the front passenger seat in chaffeur-driven cars is rarely used as the passenger tends to sit in the back. Therefore it makes good sense to replace the unused front seat with a console that includes storage space, a TV screen and a mirror. The [Chinese luxury auto market](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china) is growing at leaps and bounds, and this intelligent solution is sure to appeal to many well-monied Chinese car buyers. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Passenger Experience:** Opportunity for luxury car manufacturers to innovate and create concepts that offer enhanced comfort and convenience for passengers, such as replacing unused seats with multi-purpose consoles. - **Chinese Luxury Auto Market:** Growing Chinese luxury auto market presents a lucrative opportunity for automakers to design and market intelligent solutions that cater to the preferences and needs of well-monied Chinese car buyers. - **Integration of Entertainment Systems:** Possibility for car manufacturers to integrate advanced entertainment systems, such as TV screens, into luxury car interiors to provide passengers with a more immersive and enjoyable experience during their journeys. ### Sectors Adopting This - **Luxury Car Manufacturing:** Disruptive innovation opportunity for luxury car manufacturers to redefine the passenger experience and appeal to discerning customers by offering unique and luxurious features, such as multi-purpose consoles and enhanced entertainment systems. - **Automotive Technology:** Opportunity for automotive technology companies to develop and supply advanced entertainment systems and integrated solutions to luxury car manufacturers, catering to the growing demand for immersive in-car experiences. - **Chinese Luxury Auto Market:** Growing Chinese luxury auto market creates a potential market for car manufacturers to introduce and promote innovative concepts that meet the preferences and aspirations of affluent Chinese car buyers. ## Related on Trend Hunter - [Entertainment-Integrated Luxe Vans](https://www.trendhunter.com/trends/vision-v.md) - [Luxury Electric Van Concepts](https://www.trendhunter.com/trends/mercedes-vision-v.md) - [Connected Automotive Furniture Pieces](https://www.trendhunter.com/trends/volvo-lifestyler-trolley.md) - [Panoramic In-Car Lounge Spaces](https://www.trendhunter.com/trends/renault-4l.md) - [Tranquil Interior Autonomous Vehicles](https://www.trendhunter.com/trends/hyundai-ioniq-seven.md) - [Mobile Emotional Sanctuaries](https://www.trendhunter.com/trends/lepas-l8s-exquisite-space.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Autonomous Vehicle Hotels](https://www.trendhunter.com/trends/lexus-solounge.md) - [Futuristic User-Centric Travel Solutions](https://www.trendhunter.com/trends/the-volvo-space.md)