# Free Vacation Marketing Buy a Volvo and Get a Free Swedish Vacation By Nicholas Moy | Published 2009-07-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-free-vacation-in-sweden References: [explorewestsweden](http://www.explorewestsweden.com/?p=221) & [carplusvacation](http://carplusvacation.com) Want a vacation? Need a car? Or perhaps you need a vacation and want a car? Either way, [Volvo](https://www.trendhunter.com/trends/the-volvo-space)’s new Overseas Delivery Program is awesome. Basically, if you buy a new Volvo--for less than the [US](https://www.trendhunter.com/trends/slate-pickup) [MSRP](https://www.trendhunter.com/trends/boost-10d)--you get a free two-week vacation in Sweden! Once you are flown out, you are given your new Volvo and you get to take a road trip throughout a fascinating part of the world, eating Swedish meatballs and visiting IKEAs in their country of origin! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Overseas Delivery Programs:** Creating unique buying experiences with travel incentives. - **Vertical Integration:** Integrating travel and automotive industries to provide customers with a seamless experience. - **Personalized and Experiential Marketing:** Providing customers with personalized experiences to drive customer loyalty and increase sales. ### Who This Affects Most - **Automotive:** Opportunities to create unique buying experiences with travel incentives. - **Travel and Tourism:** Opportunities to partner with automotive companies to offer seamless travel experiences. - **Retail:** Opportunities to provide customers with personalized experiences to increase customer loyalty and sales. ## Related on Trend Hunter - [Two-in-One Vacation Programs](https://www.trendhunter.com/trends/stopover-program.md) - [Complimentary Snowmobile Rides](https://www.trendhunter.com/trends/complimentary-snowmobile-ride.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Futuristic User-Centric Travel Solutions](https://www.trendhunter.com/trends/the-volvo-space.md) - [Plan-Free Vacation Campaigns](https://www.trendhunter.com/trends/vacation-campaign.md) - [Price-Friendly All-Electric Premium SUVs](https://www.trendhunter.com/trends/ex30.md) - [Blacked-Out Sedan Upgrades](https://www.trendhunter.com/trends/s60.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Collab Automotive Apparel](https://www.trendhunter.com/trends/volvo-capsule.md)