# Auto Safevertising Volvo Packs 27 Crash Tests Into One Commercial By Marissa Brassfield | Published 2009-01-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-crash-test References: [newlaunches](http://www.newlaunches.com/archives/amazing_volvo_ad_with_27_crash_tests.php) Forget just thinking a [Volvo](https://www.trendhunter.com/trends/multiadaptive-safety-belt) is safe car to drive; you'll *know* a Volvo is one of the safest cars on the road after watching this commercial. The ad packs a whopping 27 crash tests into a one-minute spot, all set to the inspiring music of Tchaikovsky's '1812 Overture.' The crashtastic Volvo commercial is a great watch for gearheads, auto fiends or anyone who likes to see stuff get messed up. Without anyone getting hurt, of course. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Safevertising:** A trend towards emphasizing safety features in advertising using innovative crash testing techniques. - **Experiential Advertising:** A trend towards immersive and interactive advertisements that allow customers to experience a product's features. - **Techno-innovative Ads:** A trend towards utilizing advanced technology to showcase a product’s unique features in advertisements. ### Who This Affects Most - **Automotive Industry:** Automakers incorporating innovative crash testing techniques into advertisements to promote safety features of their vehicles. - **Marketing Industry:** Advertising agencies creating experiential and interactive commercials to provide customers with memorable experiences and showcase impactful product features. - **Technology Industry:** Tech companies designing cutting-edge advertising tools and techniques that allow brands to showcase their unique selling points in a vivid and engaging manner. ## Related on Trend Hunter - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Automated Adaptation Safety Belts](https://www.trendhunter.com/trends/multiadaptive-safety-belt.md) - [Safe-Focused Electric SUVs](https://www.trendhunter.com/trends/ex90-ev-suv.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Car-Branded Slow TV Experiences](https://www.trendhunter.com/trends/cadillac-range-unanxiety.md)