# Seductive Swedish Automaker Makeovers The Volvo Concept Coupe is Designed to Be Beautiful and Safe By Michael Hines | Published 2013-09-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-concept-coupe References: [carbuzz](http://www.carbuzz.com/news/2013/9/10/Volvo-s-Beautiful-Concept-Coupe-is-Taking-the-Motor-Show-by-Storm-7716173/) & [volvocars](http://www.volvocars.com/us/Pages/default.aspx) Despite its unimaginative name, the [Volvo](https://www.trendhunter.com/trends/ex90-ev-suv) Concept Coupe is reportedly taking the 2013 Frankfurt Motor Show by storm. The latest concept from the Swedish automaker is sexy, to say the least. Volvo has long been known as the leader in automotive safety, with looks taking a backseat on many models. However, the automaker has been attempting to revamp its image over the past few years, and its efforts appear to be paying off. The Volvo Concept Coupe is powered by a hybrid engine made up of a 2.0-liter four-cylinder engine pushing the front wheels and an electric engine that powers the rear wheels. The entire system is said to put out 400 horsepower and 443 pound-feet of torque. While those numbers are nice, it's the look of the concept that's important. While its unlikely that this coupe will ever see the road, it'll probably lend many of its features to future Volvo models. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Automotive Safety Revamp:** There is an opportunity for automakers to revamp their image by prioritizing both safety and aesthetics in their vehicle designs. - **Hybrid Powertrain Integration:** Integrating hybrid powertrains into vehicles can provide increased performance and environmental benefits. - **Innovative Design Features:** Incorporating unique design elements from concept cars into future vehicle models can help to differentiate brands and attract consumers. ### Industries Being Reshaped - **Automotive Manufacturing:** Automotive manufacturers can explore innovative safety features and design elements to enhance their product offerings. - **Electrical Vehicle Manufacturing:** Electric vehicle manufacturers can focus on developing advanced hybrid powertrain technologies for improved performance and efficiency. - **Automotive Design:** Automotive design firms can collaborate with automakers to create visually striking and technologically advanced concept cars. ## Related on Trend Hunter - [Safe-Focused Electric SUVs](https://www.trendhunter.com/trends/ex90-ev-suv.md) - [Minimalist Aggressive Electric SUVs](https://www.trendhunter.com/trends/polestar-8-concept.md) - [Enhanced Hybrid SUVs](https://www.trendhunter.com/trends/2026-volvo-xc90.md) - [Everyday Luxury Electric Sedans](https://www.trendhunter.com/trends/volvo-es90.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [Performance Electric Concept Cars](https://www.trendhunter.com/trends/polestar-o2.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/the-volvo-ex90.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/2025-volvo-ex30.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/ex90.md)