# Allergy-Friendly Car Interiors Volvo Nixes Chrome and Chromium-Free Leather By Marissa Brassfield | Published 2009-01-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-chrome-free References: [autoblog](http://www.autoblog.com/2009/01/23/volvo-moving-to-chrome-free-interiors/) & [volvoclub.org.uk](http://www.volvoclub.org.uk/press/releases/2009/chrome_allergy.shtml) Fun fact: All of [Volvo's](https://www.trendhunter.com/trends/volvo-capsule) leather interiors are outfitted with chrome-free leather, and the interior cabins are entirely chrome-free. This doesn't sound like a particularly difficult task, but according to Andreas Andersson of Volvo Cars, chromium is frequently used in the leather-tanning process. For those with [chromium allergies](https://www.trendhunter.com/trends/clorox-pure-allergen-neutralizer), exposure to this element results in an itchy rash; for that reason, many chromium allergy sufferers simply opt out of leather interiors. In place of chromium, Volvo uses natural or synthetic tanning materials to keep all Volvo interiors entirely chrome-free. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Chrome-free Car Interiors:** Opportunity to cater to customers with chromium allergies by offering car interiors that are free from chrome. - **Allergy-friendly Materials:** Disruptive innovation opportunity to develop and use alternative tanning materials in various industries to create allergy-friendly products. - **Health-conscious Interiors:** Opportunity to create car interiors that prioritize the health and well-being of individuals by using materials that are free from allergens and harmful substances. ### Industries Being Reshaped - **Automotive Industry:** Automakers can explore the development of allergy-friendly car interiors to cater to customers with allergies and sensitivities. - **Fashion and Textile Industry:** Innovation opportunity for fashion and textile industries to create allergy-friendly materials and products, such as chrome-free leather. - **Interior Design Industry:** Disruptive innovation potential for interior design industry to incorporate allergy-friendly materials in creating spaces that promote health and well-being. ## Related on Trend Hunter - [Vegan Vehicle Interiors](https://www.trendhunter.com/trends/bmw-and-mini.md) - [Ethical Vehicle Interior Finishes](https://www.trendhunter.com/trends/renault-interiors.md) - [Plant-Based Car Leather](https://www.trendhunter.com/trends/leather-alternative-1.md) - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Collab Automotive Apparel](https://www.trendhunter.com/trends/volvo-capsule.md) - [Vegan Leather Iconic Chairs](https://www.trendhunter.com/trends/vegan-construction.md) - [Allergy-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/plant-based-milk-chocolate.md) - [Hypoallergenic Home Textiles](https://www.trendhunter.com/trends/clean-design-home.md)