# Recycled Tire Sneakers Volvo Cars Canada and Casca Created Sneakers for World Car Free Day By Laura McQuarrie | Published 2021-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-cars-canada-and-casca References: [newswire](https://www.newswire.ca/news-releases/volvo-cars-canada-and-casca-footwear-take-steps-toward-a-sustainable-future-with-an-inspired-shoe-861293061.html) & [casca](https://ca.casca.com/pages/volvoxcasca) Inspired by the pure electric Volvo [XC40 Recharge](https://www.trendhunter.com/trends/2025-volvo-ex30), [Volvo Cars Canada](https://www.trendhunter.com/trends/sergio-hudson) and Casca footwear collaborated on a pair of limited-edition pair of sneakers. The sneakers launched on World Car Free Day support a vision for a carbon-neutral future and communicate both parties' commitment to sustainable and circular design. Like the XC40 Recharge, the sneaker was influenced by elements of Scandinavian design. 10% of each sole id made from [recycled car tires](https://www.trendhunter.com/trends/tyre) and seven recycled bottles are used to craft the flexible upper knit portion of the shoes. Casca's Lead Director and Co-Founder Kevin Reid says, "Through this collaboration we're also celebrating many design firsts – our first shared design, our fastest production to market, and new recycled materials we've never used before." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Footwear:** The rise of recycled material in footwear presents an opportunity for businesses to innovate and promote sustainability in the fashion industry. - **Circular Design:** Circular design and production methods offer a chance for companies to decrease their environmental impact and provide more eco-friendly products. - **Shared Design Collaborations:** Collaborations between companies in different industries can bring a fresh perspective and lead to innovative designs that push boundaries. ### Where This Applies - **Footwear:** The footwear industry can capitalize on the increased demand for sustainable and environmentally-friendly products, leading to eco-friendly production and design methods. - **Automotive:** Automotive companies can explore the intersection between their products and fashion by collaborating with footwear companies to produce sustainable and innovative products. - **Sustainability Consulting:** As more companies prioritize sustainability efforts, there is an opportunity for consulting agencies to offer guidance and assistance in implementing sustainable strategies and practices. ## Related on Trend Hunter - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Automotive-Collaborative Tech Sneakers](https://www.trendhunter.com/trends/gelsonoma-1550-2.md) - [Collab Automotive Apparel](https://www.trendhunter.com/trends/volvo-capsule.md) - [Upcycled Cork Sneakers](https://www.trendhunter.com/trends/sole-jasper-chukka.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Net Zero Carbon Shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero.md) - [Electric Truck Shoe Concepts](https://www.trendhunter.com/trends/footwear-project.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Sneaker-Resembling Electric SUVs](https://www.trendhunter.com/trends/327-edition.md)