# Car Grafitti Marketing The Volvo Art Session 2011 Reimagines the S60 in 10 Different Ways By Jordan M | Published 2011-02-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/volvo-art-session-2011 References: [randommization](http://randommization.com/2011/02/17/ten-artists-work-on-the-volvo-s60-to-create-a-masterpiece/) & [volvoartsession](http://www.volvoartsession.com/) In order to really make a bold marketing statement, the [Volvo](https://www.trendhunter.com/trends/s60) Art Session 2011 saw the innovative company hire ten very different artists to completely incorporate their S60 model into a vibrant artistic canvas. Each artist approached the challenge in a very different way, but the results led to some [truly fascinating creations](https://www.trendhunter.com/trends/romero-britto) from across the spectrum of imagination and design. The true star of the Volvo Art Session 2011, however, was the car company itself for devising such a [culturally pervasive marketing initiative](https://www.trendhunter.com/trends/beige-billboards) that is sure to keep people talking about the S60 for months to come. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Branded Art Cars:** Companies can create visually stunning art cars as a form of advertising and bold marketing. - **Collaborative Marketing Initiatives:** Cooperation between companies and artists can lead to unique marketing initiatives that generate buzz and hype. - **Immersive Advertising Experiences:** Creating immersive sensory experiences through art and design can attract consumers and leave a lasting impression. ### Where This Applies - **Automotive Industry:** Car companies can use branded art cars to showcase their designs and generate interest in their products. - **Marketing and Advertising Industry:** Collaborating with artists for marketing initiatives can help advertising agencies to stand out and be more creative in their campaigns. - **Art and Design Industry:** Opportunities for artists to collaborate with brands and create unique pieces of work as a form of advertising can help increase their exposure and reputation. ## Related on Trend Hunter - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Artistic Auto Brand Activations](https://www.trendhunter.com/trends/london-art-fair.md) - [Artistic Auto Showcases](https://www.trendhunter.com/trends/20th-bmw-art-car.md) - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)