# Reduced Sugar Water Beverages The Volvic Touch of Fruit Waters are Infused with Stevia By Michael Hemsworth | Published 2018-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/volvic-touch-of-fruit References: [conveniencestore](https://www.conveniencestore.co.uk/products/volvic-relaunches-touch-of-fruit-range-with-50-less-sugar/567384.article) & [volvic-na](http://volvic-na.com) Sugary drinks and sodas are reportedly losing popularity with consumers who are looking for a healthier way to stay hydrated, so the Volvic Touch of Fruit water beverages have been relaunched to reinvigorate interest in the range. The drinks have been reformulated to make use of [stevia in the recipe](https://www.trendhunter.com/trends/tropical-punch-juice-drink) to help reduce the amount of sugar found in each of the beverages. This helps the drinks to maintain the same flavor, while reducing sugar and overall calories from the [lightly flavored water beverages](https://www.trendhunter.com/trends/boost-water). The new Volvic Touch of Fruit drinks have also been introduced alongside the sugar-free varieties that offer big flavor without the use of sugar in the recipe. The drinks will be paired with a summertime marketing campaign titled, 'Well That's Refreshing,' which will take place from July 30 until the end of August in the UK. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Reduced-sugar Beverages:** Opportunity to develop and market beverages with lower sugar content to cater to health-conscious consumers. - **Stevia Infusion:** Opportunity to incorporate stevia as a natural sweetener in beverages as an alternative to sugar. - **Sugar-free Varieties:** Opportunity to create and promote sugar-free beverage options to meet the demands of consumers looking for healthier alternatives. ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to innovate and create a new range of reduced-sugar and sugar-free products. - **Health and Wellness Industry:** Opportunity for health and wellness companies to offer stevia-infused products as a healthier alternative to traditional sugary drinks. - **Marketing Industry:** Opportunity for marketing agencies to design and execute campaigns that promote the benefits of reduced sugar and sugar-free beverages. ## Related on Trend Hunter - [Fruity Hydration Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime.md) - [Energizing Vitamin-Infused Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md) - [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md) - [Chewable Coconut Beverages](https://www.trendhunter.com/trends/zero-sugar-drinks.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Tropical Stevia-Sweetened Juices](https://www.trendhunter.com/trends/tropical-punch-juice-drink.md) - [Chocolate-Flavored Water Beverages](https://www.trendhunter.com/trends/vitaminwaters-zerosugar.md)