# Fruity Effervescent Refreshments Volvic Touch of Fruit Sparkling Comes in Three Sugar-Free Flavors By Michael Hemsworth | Published 2024-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/volvic-touch-of-fruit-sparkling References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/touch-of-fruit-sparkling-sugar-free-06-03-2024/) & [volvic](https://www.volvic.com)  Volvic Touch of Fruit Sparkling is the brand's latest addition to its [spring water range](https://www.trendhunter.com/trends/radnor-spring) for the UK market that's crafted with taste and nutrition in mind to keep the product in line with consumer needs. The refreshments are characterized by their [sugar-free formulation](https://www.trendhunter.com/trends/fanta-zero-sugar) that doesn't skimp on flavor, which comes in three options to choose from including Mango Passion, Strawberry and Lemon & Lime. The drinks are arriving now in single cans in convenience stores and wholesalers for £1.15 each. Category Marketing Director, Beverages at [Danone](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime) Gemma Morgan spoke on the new Volvic Touch of Fruit Sparkling drinks saying, "As consumers continue to choose health-conscious products, Touch of Fruit Sparkling embraces this trend, offering a delicious and refreshing beverage that is sugar free without compromising on taste." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 74% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Sparkling Beverages:** Opportunities for innovative sugar-free sparkling beverages that prioritize taste and nutrition. - **Diverse Flavor Options:** Potential for diverse flavor options to cater to consumer preferences and differentiate products. - **Health-conscious Refreshments:** Emerging trend of health-conscious refreshments that balance flavor and nutritional value. ### Industries Being Reshaped - **Beverage Manufacturing:** Innovative strategies for beverage manufacturers to create sugar-free sparkling options. - **Convenience Store Retail:** Opportunities for convenience stores to stock a variety of sugar-free sparkling beverages. - **Wholesale Distribution:** Strategies for wholesalers to meet the demand for health-conscious refreshments like Volvic Touch of Fruit Sparkling. ## Related on Trend Hunter - [Fruity Hydration Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime.md) - [Energizing Vitamin-Infused Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry.md) - [Flavor-Rich Still Spring Waters](https://www.trendhunter.com/trends/highland-spring-flavours.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)