# Juice-Spiked Sparkling Waters The Volvic L’mon Drinks will be Available in Three Flavor Options By Michael Hemsworth | Published 2019-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/volvic-lmon References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/volvic-gets-fizzy-new-drinks-range-14-05-2019/) & [corporate.danone](http://corporate.danone.co.uk/en/discover/our-businesses/waters/marque/?tx_bidanonesitemarques_pi1%5Buid%5D=329&cHash=7af1585a3c77f08cd5d45bf7c0dcf2c0) The growing consumer demand for health-focused food & beverage products is seeing new options like the Volvic L’mon drinks be introduced. Launching this month in the UK at a cost of 99p each, the drinks will come in three flavor options including Lemon & Lime, Lemon & Orange and Lemon & Grapefruit. Each one of the [sparkling water drinks](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin) is made with at least 25% [real juice](https://www.trendhunter.com/trends/sunmagic-juice-inspo) to make them an effervescent refreshment option that's free of unwanted ingredients. The Volvic L’mon drinks were explained by Senior Brand Manager for Volvic UK & Ireland Jacqueline Lane who said, "Now more than ever, consumers are on the lookout for [healthier products](https://www.trendhunter.com/trends/unsweetened-soft-drinks) which suit their busy lifestyles. Fizzy drinks continue to be hugely popular but are often seen as a less health conscious choice, particularly if they are high in sugar or full of artificial additives.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-focused Beverages:** Opportunity for creating beverages that cater to the growing consumer demand for health-focused food & beverage products. - **Sparkling Water with Real Juice:** Opportunity for developing sparkling water drinks with a high percentage of real juice as a healthier and refreshing alternative to traditional fizzy drinks. - **Reducing Unwanted Ingredients:** Opportunity to innovate by creating beverages that are free of unwanted ingredients and artificial additives. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for companies in the beverage industry to meet the demand for health-focused and innovative drinks. - **Health Food Industry:** Opportunity for the health food industry to expand its product offerings by incorporating health-focused beverages into their portfolio. - **Natural Ingredients Industry:** Opportunity for the natural ingredients industry to provide companies with real fruit juice options as an alternative to artificial additives in beverages. ## Related on Trend Hunter - [Fruity Hydration Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime.md) - [Crystal-Clear Citrus Libations](https://www.trendhunter.com/trends/vk-lemon-lime.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [Energizing Vitamin-Infused Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Citrusy Pressed Fruit Refreshments](https://www.trendhunter.com/trends/sparkling-cloudy-lemonade.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md)