# Balm-Embedded Lipsticks YSL's 'Volupté Tint-In-Balm' Cosmetics Include Extra Hydration By Laura McQuarrie | Published 2017-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/volupte-tintinbalm References: [refinery29](http://www.refinery29.com/2017/02/138949/ysl-beauty-tint-in-balm-launch?unique_id=entry_138949&utm_medium=tweet&utm_source=t.co) & [yslbeauty](http://www.yslbeauty.ca/en/exclusives/new-arrivals/volupte-tint-in-balm/WW-23102YSL.html?cgid=new-arrivals) 'Volupté Tint-In-Balm' is a new addition to [YSL's](https://www.trendhunter.com/trends/ysl) beauty lineup that also happens to be perfect for Valentine's Day. In a single tube, two different formulas are provided, including one to give color to the lips, and another to condition them. These two components of the Volupté Tint-In-Balm can easily be seen in the charming lipstick collection because of the small lip silhouette that's embedded into each stick. There are a dozen colors in the collection, which range from 'Call Me Rose' to 'Dare Me Plum.' While it is rare for a lip cosmetic to be both hydrating and [intensely pigmented](https://www.trendhunter.com/trends/pure-color-melton-glosstick), this two-in-one salve provides the benefits of a [lip balm and a tint](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains). For extra personalization, it's possible to add a custom engraving when purchasing a tube of YSL's Volupté Tint-In-Balm. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Dual-formula Cosmetics:** The trend of creating cosmetic products with two different formulas, such as color and conditioning, provides consumers with added convenience and benefits. - **Hydrating Lip Products:** The trend of incorporating hydrating properties into lip products offers consumers a solution for dry lips while still providing color and tint. - **Custom Engravings:** The trend of offering custom engravings on cosmetic products adds a personalized touch and creates a unique selling point for brands. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can explore the development of dual-formula products to provide consumers with versatile and beneficial lipstick options. - **Beauty:** The beauty industry can capitalize on the demand for hydrating lip products by creating innovative formulations that combine color and lip care. - **Personalization Services:** The personalization services industry can offer custom engraving options to cosmetics brands, enabling them to enhance their products and provide a unique consumer experience. ## Related on Trend Hunter - [Luxury Moisture-Promoting Balms](https://www.trendhunter.com/trends/ysl.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [5-in-1 Lip Balms](https://www.trendhunter.com/trends/conditioning-lip-balm.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Lip Balm Range Expansions](https://www.trendhunter.com/trends/kisskiss-bee-glow-pearly-lip-balm.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md)