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# Eco-Friendly Volumizing Sprays
The ProPure Invisible Styler Releases Product with an Air Pump

By Laura McQuarrie | Published 2020-01-03 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/volumizing-sprays
References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/47026229/image/47057980/Tresemme-Pro-Pure-Invisible-Styler) & [tresemme](https://www.tresemme.com/us/en/products/other-hair-products/pro-pure-volume-invisible-styler.html)

Environmentally conscious consumers are wary about using aerosol products because they contain hydrocarbon and compressed gasses and some brands are offering alternatives by embracing [packaging with air pumps](https://www.trendhunter.com/trends/dry-shampoo-con-arrowroot)—such as the TRESemmé ProPure Volume Invisible Styler.

The product itself apart with a unique water-based formula and is free from alcohol, parabens and dyes, offering a more environmentally conscious, free-from option for those who are looking to add extra volume, body and lift to the hair. The versatile hair product has the potential to be [used before or after styling](https://www.trendhunter.com/trends/prestyle-hair-treatment)—as well as on wet or dry hair—to create long-lasting looks.

Sustainable packaging solutions are top-of-mind for consumers who are passionate about minimizing waste and reducing their carbon footprint.

Image Credit: Tresemme

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 39% | Activity: 33% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Packaging Solutions:** The trend of incorporating air pumps in packaging offers an eco-friendly alternative to aerosol products, appealing to environmentally conscious consumers.
- **Water-based Formulas:** The trend towards water-based formulas in hair products provides a more environmentally conscious option, free from alcohol, parabens, and dyes.
- **Versatile Hair Products:** The trend of multi-purpose hair products that can be used before or after styling, and on wet or dry hair, offers convenience and long-lasting effects for consumers.

### Sectors Adopting This

- **Beauty and Personal Care:** The beauty and personal care industry can embrace sustainable packaging solutions to meet the demands of environmentally conscious consumers.
- **Manufacturing:** The manufacturing industry can explore the use of water-based formulas in various consumer products to offer more eco-friendly alternatives.
- **Salon and Haircare Services:** Salons and haircare service providers can capitalize on the trend of versatile hair products to offer convenient and long-lasting styling options to their clients.

## Related on Trend Hunter

- [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md)
- [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md)
- [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md)
- [Aerosol Hair Product Lines](https://www.trendhunter.com/trends/aerosol-hair-products.md)
- [Lightweight Volumizing Sprays](https://www.trendhunter.com/trends/02-texturizer-spray.md)
- [Gentle Vegan Hair Treatments](https://www.trendhunter.com/trends/bond-repair-concentrate.md)
- [Reparative Volume Sprays](https://www.trendhunter.com/trends/k18-astrolift.md)
- [Non-Aerosol Dry-Styling Powders](https://www.trendhunter.com/trends/texture-and-volume-powder.md)
- [Weightless Texture Sprays](https://www.trendhunter.com/trends/texture-volume-spray.md)