# Ritualistic Volumizing Haircare Fable & Mane's Volumizing Shampoo & Conditioner Draw from Ayurveda By Laura McQuarrie | Published 2024-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner References: [forbes](https://www.forbes.com/sites/celiashatzman/2024/07/02/fable--manes-new-cleanser-pays-homage-to-the-very-first-shampoo-in-history/) & [fableandmane](https://fableandmane.com/products/volumizing-shampoo-conditioner-duo)  The word "shampoo" comes from "champo," a traditional Indian hair cleansing ritual that involved natural foaming leaves, inspiring the development of [Fable & Mane's](https://www.trendhunter.com/trends/fable-mane-hair-body-fragrance-mists) new [Volumizing Shampoo & Conditioner Duo](https://www.trendhunter.com/trends/odele-haircare-product). This pair of haircare products for fine to medium hair types achieves fuller-looking tresses with vitamin-rich formulas infused with fenugreek, black seed, antioxidant-packed amla and onion, a hero ingredient in Ayurvedic rituals for [strengthening hair](https://www.trendhunter.com/trends/therapeutic-shampoo). Created based on customer demand, these two new products offer an alternative to the previously introduced hydrating shampoo and conditioner formulas, which were too heavy for some hair types. “Back in the day, one formula would be enough for everyone, but now we have to think about diversity and inclusion,” CEO and co-founder Akash Mehta told Forbes. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 49% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Ayurvedic Haircare:** Innovative haircare products are integrating traditional Ayurvedic ingredients to deliver natural volumizing solutions. - **Personalized Beauty Products:** Consumers are gravitating towards customized haircare solutions designed for specific hair types and needs. - **Natural Ingredient Hair Treatments:** Haircare formulations enriched with natural and vitamin-rich ingredients are gaining popularity for their sustainable and health-focused benefits. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry is shifting towards holistic and ingredient-focused hair treatments driven by consumer demand for natural products. - **Health and Wellness:** Health-oriented industries are benefiting from the growing trend of incorporating wellness principles into everyday beauty routines. - **Sustainable Products:** Sustainability in product formulation is becoming a key focus for industries responding to eco-conscious consumers seeking greener alternatives. ## Related on Trend Hunter - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Storied Fragrance Mists](https://www.trendhunter.com/trends/fable-mane-hair-body-fragrance-mists.md) - [Mood-Lifting Haircare](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner.md) - [Luxe Haircare Product Formulas](https://www.trendhunter.com/trends/maya-chias-power-fol.md) - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Fermented Tea Hair Masks](https://www.trendhunter.com/trends/shine-hair-mask.md) - [Volume-Boosting Haircare Solutions](https://www.trendhunter.com/trends/odele-haircare-product.md) - [ACV-Based Haircare Products](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-infused-shampoo.md)