# Volumizing Haircare Ranges Marc Anthony Introduced its 'Big Volume' Collection By Debra John | Published 2026-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/volumizing-haircare-ranges-marc-anthony-introduced-its-big-volume-collectio References: [marcanthony](https://marcanthony.com/pages/big-volume23)  Marc Anthony introduced its 'Big Volume' collection, expanding its haircare portfolio with formulas addressing volume, texture, curl definition, moisture, and shine. The range includes the 'Beach Volume Texture & Wave Sea Salt Spray,' which creates up to twice the volume for 72 hours while enhancing waves with sea salt and 'Fibre Filler Complex.' Meanwhile, the alcohol-free '[Coconut & Shea Moisture Bounce Curl Mousse](https://www.trendhunter.com/trends/curl-mousse)' combines shea butter and extra virgin olive oil to define dry curls and coils while controlling frizz. Additionally, the 'Argan Oil of Morocco Smooth & Shine Oil Treatment' targets dry, dull strands with enhanced shine and 72-hour frizz control, complemented by vanilla, bergamot, and jasmine notes. Finally, the 'Argan Oil of Morocco Hydrate & Shine Conditioning Mask' combines argan oil, keratin, and grape seed oil to support softness and reduce breakage. Image Credit: Marc Anthony ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 80% | Activity: 62% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Volume:** Extended-wear styling claims create space for haircare products that deliver measurable lift, texture, and hold across multi-day usage occasions. - **Alcohol-free Curl Care:** Gentler curl-focused formulas highlight opportunities in inclusive haircare that balances definition, moisture, and frizz control for textured hair consumers. - **Fragrance-enhanced Treatments:** Sensorial oils and masks with premium scent profiles reflect a shift toward hair treatments that combine performance benefits with beauty ritual appeal. ### Sectors Adopting This - **Haircare:** Portfolio expansion across volume, curl, shine, and repair categories signals room for multifunctional products tailored to specific hair textures and styling needs. - **Beauty and Personal Care:** Hybrid formulations blending cosmetic results with nourishment illustrate how personal care brands can differentiate through benefit-rich everyday routines. - **Retail Consumer Goods:** Accessible premium haircare ranges support growth in mass-market beauty by pairing salon-inspired claims with recognizable natural ingredients. ## Related on Trend Hunter - [Volume-Delivering Hair-Styling Products](https://www.trendhunter.com/trends/hairstyling-product.md) - [Nourishing Curly Haircare Collections](https://www.trendhunter.com/trends/curl-la-la-collection.md) - [Anti-Frizz Haircare Systems](https://www.trendhunter.com/trends/aussie-ultra-smooth-collection.md) - [Natural Wave-Focused Haircare Products](https://www.trendhunter.com/trends/wave-sprays.md) - [Moisturizing Textured Hair Care](https://www.trendhunter.com/trends/ultra-moisture-collection.md) - [Air-Whipped Hair Mousses](https://www.trendhunter.com/trends/dreamriser-volumizing-mousse.md) - [Hybrid Scent Expansions](https://www.trendhunter.com/trends/hair-body-fragrance-mists.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Non-Aerosol Dry-Styling Powders](https://www.trendhunter.com/trends/texture-and-volume-powder.md)